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Lingerie brand Honey Birdette acquired by Playboy owner
Playboy owner PLBY Group has entered into a definitive agreement to acquire luxury lingerie and lifestyle brand Honey Birdette for 333 million US dollars (240 million pounds) in cash and stock. “We are extremely excited to welcome Honey Birdette to PLBY Group,” said the group’s CEO Ben Kohn in a release. “We strongly believe in the power of...
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