Pokémon GO news and archive

Fendi unveils collaboration with Fragment and Pokémon

Italian fashion brand Fendi has unveiled a collaboration with Hiroshi Fujiwara’s streetwear label Fragment and game franchise Pokémon to celebrate the upcoming Year of the Dragon. The playful Fendi x Frgmt x Pokémon collection transforms bags, T-shirts, hoodies and silk pyjamas for men and women with dragon-type Pokémon, including ‘Dragonair,’ ‘...

Fashion

7 Pokémon Go tips for fashion retailers

London - The recently launched Pokémon Go has not only taken over the digital world - the immensely popular mobile app is rapidly leaving its marks all over the real world as well. Thanks to its innovative use of augmented reality, Pokémon Go players are forced to venture out into the actual world to capture and train Pokémon if they want to...

Fashion Featured

How fashion retailers can use Pokémon Go to boost sales

London - For all those who are still confused by the increasing crowds of youths (and grown ups) wandering around the high streets, shopping centres and stores, staring at their mobile and shouting things like ‘Go Pokéball!”, it is time you learned about the allure and appeal of Pokémon Go. Chances are, if you grew up during the 1990s, you may...