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Iconic sneaker brand Pony set for relaunch

Iconix Brand Group has announced that it is to relaunch original sneaker brand, Pony with a “product of New York” marketing campaign fronted by Brooklyn-born hip hop artists Joey Bada$$. Pony first appeared in 1972 as a casualwear brand and utilised its heritage as being born in New York as the sneakers were designed to keep up with the...

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