PONY news and archive

Fashion Footwear secures ‘victory’ in licensing dispute with Iconix

A New York Appellate Court has ruled in favour of Fashion Footwear LLC in a legal dispute between the firm and US Pony Holdings, an affiliate of Iconix Brand Group. The court determined that Pony’s attempt to terminate an exclusive footwear license was invalid. The Appellate Court upheld a lower court’s ruling that Pony had no right to terminate...

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Fashion

Iconic sneaker brand Pony set for relaunch

Iconix Brand Group has announced that it is to relaunch original sneaker brand, Pony with a “product of New York” marketing campaign fronted by Brooklyn-born hip hop artists Joey Bada$$. Pony first appeared in 1972 as a casualwear brand and utilised its heritage as being born in New York as the sneakers were designed to keep up with the...