Pop-up news and archive

Chanel opens immersive pop-up to celebrate its new fragrance

French luxury brand Chanel is launching a beauty pop-up to celebrate its new Chanel Chance Eau Splendide fragrance in Shoreditch, London. Running from April 25 to May 5, the Chance Street pop-up offers an interactive space allowing visitors to ‘Take a Chance’ while immersing themselves in Chanel Chance Eau Splendide, the fifth addition to the...

Retail

Printemps New York launches Disney x Coperni pop-up

Printemps New York, the new retail and hospitality concept created by iconic luxury Parisian retailer Printemps, which opened in the Financial District of New York City last month, has opened an exclusive Disney x Coperni pop-up. Set to showcase Disney x Coperni’s Spring/Summer 2025 collection, the exclusive pop-up aims to present the collection...

Retail

Halara hosts debut pop-up events on the West Coast

Online athleisure wear brand Halara is hosting its first-ever pop-up events on the West Coast this spring. Located at The Grove in Los Angeles and the Stanford Shopping Center in Palo Alto, California, each pop-up retail experience will include fitness events, the opportunity to shop the brand’s collections in person, and exclusive giveaways....

Retail

American Eagle hosts denim pop-up in Nashville

Youth apparel retailer American Eagle hosted a unique pop-up concept in Nashville, the Denim Deli, as it aims to breathe fresh air into the retail experience. The pop-up, which took place from March 21 to 22, was at 12 South, a retail and dining destination. It included several in-person activations, during which the brand engaged directly with...

Retail|In Pictures

In Pictures: Jacquemus opens bowling-inspired space in Neiman Marcus Dallas

Jacquemus has pinned down a new space in Neiman Marcus. The French luxury brand has opened a bowling-inspired installation at the US department store’s Dallas NorthPark location. Until April 2, shoppers can interact within the exclusive experience, which features a branded operational bowling alley. The space references the brand’s bowling bag,...

Retail

Unsubscribed opens pop-up in Flatiron, downtown NYC

Unsubscribed, the slow-fashion concept from American Eagle, has opened a pop-up in Flatiron, New York City. Officially opening on March 19, the limited-time pop-up features a range of elevated essentials from Unsubscribed next to a unique archive room, in-store activations, and exclusive online sneak peeks. Unsubscribed's pop-up store interior...

Fashion

Pas Une Marque hosts pop-up at Xhibition Detroit

French luxury streetwear brand Pas Une Marque is hosting an exclusive pop-up installation at Xhibition Detroit to celebrate the launch of its Spring/Summer 2025 collection, “Embroidery of Disruption.” The collection underlines the third chapter in Pas Une Marque’s continuous exploration of contrast, precision, and thought while reconceptualizing...

Retail|In Pictures

Paris Texas opens pop-up at Harrods

Italian luxury footwear brand Paris Texas has opened an exclusive pop-up at Harrods in London to showcase its spring/summer 2025 collection. The pop-up is located on the fifth floor of Harrods and will run until March 30. The space has been designed to reflect the contemporary design elements of the footwear brand’s Milan headquarters and...

Retail|In Pictures

Golden Goose opens pop-up in Selfridges

Luxury Italian sneaker brand Golden Goose is taking over Selfridges’ ‘Corner Shop’ with a pop-up focused on co-creation and shared moments. Golden Goose has transformed the space in Selfridges, Oxford Circus store in London, into an intimate, Italy-infused space, which draws inspiration from its Venetian headquarters and artisanal heritage,...

Retail

Spanish streetwear brand Scuffers expands to London with a pop-up that might stay for good

Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...

Retail

Represent opens Selfridges pop-up for newly launched womenswear collection

British luxury brand Represent has opened a pop-up retail space in department store Selfridges to celebrate the launch of its new womenswear line. Initially unveiled towards the end of January, ‘Represent Woman’ expands on the brand’s existing presence in menswear, evolving its signature codes to give this new consumer their own identity. Now,...

Retail|In Pictures

Birkenstock opens pop-up at Les Deux Alpes

Footwear brand Birkenstock has opened a one-of-a-kind pop-up experience in the heart of French ski resort Les Deux Alpes, showcasing a curated selection of products for winter and post-ski recovery. Located in a chalet, the Birkenstock month-long activation is a tailor-made retail experience, combining its brand heritage with après-ski comfort...