Pop-up news and archive

Barcelona-based Go PopUp closes a 300,000 euro funding round

Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...

Retail

Asos opens 'Winter Wonderland' pop-up in SoHo, NYC

Global online retailer Asos is hosting a special winter pop-up in New York City to promote a curated edit of its festive collection. Running from December 5 to December 21, the ‘Winter Wonderland’ pop-up at 182 Spring Street in SoHo includes pieces from the Asos Design, Arrange, Asos Collective, and the relaunched Topshop and Topman brands. Asos...

Featured

Retail

Hyper-local, hyper-physical, hyper-engaging: Retail’s next chapter

If 2025 has taught us anything, it’s that retail has shed its old skin. The store is no longer just a place to buy something, it’s a canvas, a stage, a laboratory, and a playground all at once. The smartest spaces this year were treated like ecosystems, where every touchpoint became part of a narrative designed to capture attention, emotion, and...

Retail

How pop-ups are shaping Latin America: creative districts, new audiences and experiential luxury

Buenos Aires – In Latin America, the pop-up phenomenon has established itself as a cultural driver capable of transforming neighbourhoods, rewriting luxury strategies and redefining how brands engage with their audiences. Far from being mere marketing exercises, these ephemeral spaces function as territories where commerce, identity and...

Retail

Asos prepares to open London and New York pop-ups

Online retailer Asos is set to open two new pop-ups in London and New York. The locations are due to appear over the next two months, the first being on London’s Carnaby Street. At the location, which will run from November 7 to 16, Asos said it will stock over 200 pieces, spanning outerwear to partywear to gifting. The retailer’s newly launched...

Retail

AllSaints plots three pop-up store openings across UK

AllSaints is continuing its retail expansion with the opening of three new stores in the UK. The sites will all serve in a pop-up capacity, with each being secured for a minimum of one-year. The first, which opened October 15, is located in The Mall at Cribbs Causeway just outside Bristol. The 1,719 square foot space, housing the brand’s full...

Retail

Nude Project opens first US pop-up to 'surprising' reception

Madrid – Nude Project, the fashion brand founded in 2019 by young Spanish entrepreneurs Bruno Casanovas and Alex Benlloch, has reached a new milestone with the opening of its first physical retail space in America. The store, now open to the public in Miami, clearly signals the brand's ambition to expand across the region, beginning with the...

Retail|In Pictures

Finisterre links with Selfridges to reach a wider audience

Cornish cold-water surf brand Finisterre has opened a dedicated menswear pop-up within Selfridges London, which will run until Christmas, as it looks to bring its sustainable approach to fashion and accessories to a wider retail audience. The Finisterre pop-up will run from October 6 to December 21 and is located on the first floor of the luxury...

Retail

Skarlett Blue to host first-ever pop-up in New York City

New York-based lingerie brand Skarlett Blue is set to host its first-ever pop-up event in New York City. Located at 62 Bedford Street, in the West Village, the pop-up is set to run from October 11 to 12 and will offer a selection of Skarlett Blue’s lingerie collections for shoppers to try on in person. In addition, the lingerie brand will also...

Retail

Colette concept store to be revived for Virgil Abloh exhibition at Grand Palais

From September 30 to October 9, 2025, the iconic concept store Colette will reopen its doors as a pop-up store for the “Virgil Abloh: The Codes” exhibition. The Parisian concept store Colette, created by Colette Roussaux and Sarah Andelman at 213 rue Saint-Honoré, is an absolute benchmark in the fashion world. Alongside Corso Como in Milan, it...

Retail

Debut in Seoul: Arket opens first pop-up in South Korea

Fashion retailer Arket, part of the H&M Group, is opening its first pop-up shop in South Korea. The temporary store will open its doors from September 6 to 14 in Seoul, Arket announced on Thursday. The pop-up is located in the Musinsa Empty Seongsu, a concept store that offers brands a platform. The brand will present its autumn/winter 2025...

Retail

Nordstrom NYC opens Nike Running pop-up store

Department store chain Nordstrom has partnered with Nike to host a limited pop-up shop in New York City that showcases the sportswear brand’s latest running products while uniting the local community. Located at the corner of 57th and Broadway, the pop-up Nike Running @ The Corner features the brand’s performance running footwear and apparel,...