Pop-up news and archive

Summer in Saint-Tropez: When the fashion industry makes the Gulf go round

An idyllic setting, the Mediterranean glistening under the summer sun, and an unparalleled vibrancy enliven the narrow streets of the village. Every year, Saint-Tropez is not content with simply being a dream destination. It transforms into an experiential incubator for the biggest luxury houses. This summer vibrancy also raises questions. How...

Retail|In Pictures

Amiri opens beach club experience in Selfridges

Los Angeles-based luxury label Amiri has transformed The Corner Shop at Selfridges into a beach club pop-up, complete with sand-textured floors, palm trees, raffia-lined walls, and sand-sculpted installations. The pop-up, which runs until August 2, is described as a “unique and one-off brand experience within a custom-designed environment,” as...

Retail

Net-a-Porter, Mr Porter to open first consumer-facing pop-up in the Hamptons

On the back of their takeover, Net-a-Porter and Mr Porter are set to explore a new realm. The luxury e-tailers are venturing into physical retail with their first-ever public facing pop-up. Running from July 16 to 20, the store will be located in the Hamptons and hosted by furniture showroom Wyeth in Sagaponack. Dubbed ‘Summer in the Hamptons’,...

Retail|In Pictures

In Pictures: Guess Jeans opens first Asian flagship store in Tokyo

Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...

Retail|In Pictures

CLOT opens inaugural 'Country Club' pop-up in London

Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...

Retail|In pictures

Mowalola opens first Berlin pop-up for Fashion Week

Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...

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Retail|IN Pictures

In Pictures: From Gentle Monster to Alhaja, summer’s most inventive pop-up shops

By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....

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Business

Halara plots UK expansion and pop-up experience

Halara has its eyes on the UK. The Singapore-headquartered athleisure brand has revealed plans to expand to the region through a pop-up experience set to be hosted later this year. The physical retail space, which will open alongside the launch of an app and online platform, will incorporate the brand’s “digital-first, community-driven model”, a...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

Retail|In Pictures

JW PEI opens first pop-up store in NYC & debuts ready-to-wear line

Los Angeles-based fashion brand JW PEI has opened its first-ever pop-up store in New York City. Located at 42 Crosby Street in Soho, the pop-up opens on June 6 and marks the brand’s retail debut in New York City as well as the official launch of its first-ever ready-to-wear collection. Exterior of JW PEI debut pop-up in NYC Credits: JW PEI...

Retail|In PICTURES

Gant launches 'Summer Getaway' campaign at Côte d'Azur

Gant is showcasing its SS25 collection in collaboration with a luxurious beach resort, complete with beach-ready looks in a beach bag. The US brand took its SS25 campaign, themed ‘Summer Getaway’, to Théoule-sur-Mer on the Côte d’Azur, Gant announced on Monday. There, it partnered with the five-star hotel Château de Théoule and its beach resort,...

Retail

Jacquemus opens summer with pop-up and ‘beach club’ in Ibiza

Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...