Pop Up Store news and archive

‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe

On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...

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Retail

Kizik debuts new brand platform and campaign as it enters new phase of growth

Kizik has launched a new brand platform and integrated campaign as part of its continued growth strategy across retail, wholesale, and international markets. The new brand platform and campaign, created in partnership with creative agency Yard NYC, features a renewed branding look for the footwear brand, encompassing everything from its website...

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Retail

Jérôme Dreyfuss opens pop-up store in Paris

As part of the “En Couleurs” exhibition, Jérôme Dreyfuss opened his new pop-up store in the Parisian department store Le Bon Marché Rive Gauche. The shop will be open from June 2 to August 31. Alongside the pop-up store opening, the French leather goods designer has also created the “Cool it” capsule collection, which features leather...

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Retail|IN PICTURES

Knickerbocker teams up with The New York Times for Soho pop-up

Contemporary clothing brand Knickerbocker has teamed up with The New York Times to open a pop-up store in Soho after being announced the winner of Appear Here’s Space for Ideas competition. Located at 357 Canal Street, the 1,300-square-foot store will be open between 25 September and 7 October and will preview The Times Store and Knickerbocker’s...

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Retail

In Pictures: German fashion brand Marc Cain opens pop-up store in Miami

German fashion brand Marc Cain launched its first pop-up store in Miami as it hopes to grow further in the United States. Marc Cain, will open its 131-square-meter store in the Brickell City Centre Mall for at least one year and offer the latest collections. “For Marc Cain’s first-ever pop-up store, we specifically targeted none other than Miami...