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Cath Kidston launches new campaign to reposition brand
British retailer Cath Kidston, widely known for its vintage prints and cutesy florals, has enlisted model and actress Poppy Delevingne to front its spring/summer 2019 campaign, as part of a new strategy to reposition the brand towards a younger audience. The move is being called “pivotal” by the heritage brand, which was established 25 years...
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