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Prada buying Versace buy is a win-win for Italian luxury

When Prada this week confirmed its acquisition of Versace for 1.25bn euros it was both a business transaction as much as a symbolic repatriation of Italian heritage. As the dominance of French conglomerates LVMH and Kering has become the established order in luxury fashion—owning Italian crown jewels from Fendi to Gucci—the Prada Group's...

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