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Premium news and archive

Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

May 24, 2022

Fairs

Frankfurt Fashion Week trade shows postponed

Trade shows Premium, Seek, Neonyt and Val:ue, which were due to take place as part of Frankfurt Fashion Week in January, have been postponed due to the “increasingly critical Covid-19 situation” in Germany. In a statement, Frankfurt Fashion Week said that a decision by the German government to impose restrictions due to the continued spread of...

Dec 23, 2021

Fashion

A look into Erdem’s expansion into menswear

Founded back in 2005, the independent fashion house Erdem has worked 15 years on building a name for itself in womenswear. The London-based designer, Erdem Moralioglu, is now carving out a new path in the line of menswear, releasing his first collection for men for the spring/summer 2022 season. Moraliogu has previously traversed the menswear...

Nov 9, 2021

Business

Lacoste celebrates its Foundation’s 15th anniversary in expansion of initiatives

Premium luxury label Lacoste is celebrating The Lacoste Foundation’s 15th anniversary with new commitments to its ongoing initiatives and pledges. Since its creation in 2006, the organisation reported, in a release, that it has “helped more than 100,000 young people through 200 projects combining sport and education, carried out by 50...

Oct 19, 2021

Business

Ralph Lauren to receive philanthropic leadership award from Delivering Good

National nonprofit Delivering Good has unveiled that premium label Ralph Lauren is the recipient of its Lifetime Achievement Award, with the organisation stating its decision centres around the brand’s philanthropic efforts and commitment to giving back to communities. Described as “an extraordinary example of leadership and generosity across...

Sept 16, 2021

Fairs

Neonyt to collaborate with two B2B online marketplaces

Messe Frankfurt, the organizer of Neonyt, has announced that the sustainable fashion fair will collaborate with two existing B2B online marketplaces, instead of launching its own virtual edition this summer. While the decision to cancel the June edition of Neonyt due to the coronavirus was shared in April, the organizers now decided that...

Jun 10, 2020

FairsFeatured

A new hub in the making? Fashion fairs bid farewell to Berlin as they move to Frankfurt

Frankfurt, Germany’s financial capital, is gearing up to replace Berlin as the country’s centre for fashion. Premium, the biggest fashion fair in Berlin, is, at last, leaving the German capital after two decades. In the summer of 2021, Premium and Messe Frankfurt, the owner of green fair Neonyt, will stage a fashion week in the city of Frankfurt...

Jun 8, 2020

Fairs

Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed

The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...

Apr 23, 2020

FairsFeatured

Berlin Fashion Fairs: Successful return to Tempelhof sparks discussions about the future

At last week’s Berlin fashion fairs, new collections for the upcoming autumn/winter season were almost overshadowed by the comeback of a legendary location: for the first time since 2014, the former Tempelhof airport was back in the focus of the fashion industry. The huge 1930s building used to house Bread & Butter, widely considered the world’s...

Jan 24, 2020

Fashion |BACKGROUND Featured

What is Berlin's standing in the fashion world?

In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But is Berlin really declining in relevance as an...

Jan 9, 2020

Fairs |INTERACTIVE Featured

Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...

Nov 19, 2019

FairsFeatured

Berlin fashion scene breaking barriers in sustainability

Sustainable fashion is having a moment. With increasing interest from conventional retailers, the topic is becoming less of a niche and more of a mainstream industry focus, as proved by Berlin’s fashion fairs at the start of July. A colorful, frayed patchwork denim jacket, an oversized sea blue straw hat combined with bright red, pants with...

Jul 23, 2019