Pronovias news and archive

Pronovias reportedly up for sale

Madrid – Pronovias is up for sale. The goal is to find a new investment partner with the commitment and strength necessary to fully turn around its struggling business model. Its current owners, US private equity funds Bain Capital and Clearlake, have managed to patch up the structures. However, they remain affected following the disruption...

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Business

Pronovias partners with Anthropologie: bridal fashion reinvents itself for new generations

Pronovias is accelerating its positioning in the US market by joining the bridal division catalogue of Anthropologie, part of the Urban Outfitters group. Beyond its commercial value, the alliance highlights the profound transformation of bridal fashion in the US market. It illustrates a cultural evolution in contemporary bridalwear. New...

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Cristina Alba Ochoa takes the helm at Pronovias Group as CEO

Madrid – Pronovias Group, the Spanish multinational and leading global bridal fashion company, welcomed a new CEO on Monday, 21 July, with the appointment of Cristina Alba Ochoa. Alba Ochoa replaces Marc Calabia, who has stepped down from his responsibilities and left the company he had been leading since 1 September 2023. Commenting on her new...

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Business|ANALYSIS

Will 2025 be the year of Pronovias' financial recovery?

After a challenging business journey marked by changes in ownership, financial restructuring, and nearly a decade of continuous losses, Spanish fashion group Pronovias faces 2025 with the challenge of leaving behind one of the most complicated periods in its history. Thanks to a recent injection of 30 million euros from its current owners Bain...

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Business

Pronovias launches strategic plan, cuts 25 percent of workforce

Spanish bridalwear business Pronovias Group has announced the launch of a strategic plan through which it has said it will cut around 25 percent of its entire workforce. Building on a transformation process introduced at the beginning of 2023, the scheme is aimed at boosting the profitability, growth and consolidation of the company, and will...

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Business

Pronovias says goodbye to its creative director

Following a series of changes in the management at the Spanish firm Pronovias, Alessandra Rinaudo, creative director of the company since September 2019, has left the Group. No details have yet been released about who will take her place. Rinaudo's departure, which has been confirmed by a Pronovias spokesperson to FashionUnited, comes at a...

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Business

Pronovias names Marc Calabia Gibert CEO

Spanish bridalwear brand Pronovias has announced the appointment of Marc Calabia Gibert as chief executive officer, effective from September 1. Gibert’s appointment comes as the company revealed that its current CEO, Amandine Ohayon, had “decided to start a new professional cycle”. In the meantime, Clement Kwan, who has been a Pronovias adviser...

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Business

Pronovias Group acquired by new consortium of investors

Bridal fashion company Pronovias Group is set to fall into a new set of hands following an acquisition by a group of investors. Majority ownership of the conglomerate, which operates the likes of Pronovias, Vera Wang Bride and House of St. Patrick, will be passed over to a newly formed consortium of investors led by firms Bain Capital and MV...

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Fashion

Pronovias continues body diversity push with Ashley Graham

Bridal brand Pronovias has unveiled its second collaboration with model and body activist Ashley Graham, enforcing its commitment to body diversity and inclusivity, as the range will be available in an extended size range of 32 to 64 / US 0 to 32. During the Zoom launch, Ashley Graham said that her desire to collaborate with Pronovias stemmed...

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Fashion

Pronovias is first bridal brand to create NFTs

As the first bridal brand, Spanish luxury bridal house Pronovias has entered the metaverse with its launch of three NFT wedding dresses as part of the soon to be released 2023 Versailles collection. The digital dresses are a sneak preview of the collection reveal that will take place at the Pronovias fashion show during Barcelona Bridal Fashion...

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Fashion |In Pictures

Vera Wang launches affordable bridesmaid collection with Pronovias

Vera Wang Bride, the luxury bridal brand launched by Pronovias Group in September 2021, is adding an affordable bridesmaid collection of dresses and jumpsuits to its offering. The Vera Wang Bridesmaids collection offers a new direction for bridesmaids with modern, minimalistic styles in a colour palette ranging from soft pales to bright neon and...

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Fashion

Pronovias launches bridal ‘Second Life’ initiative

Luxury bridal brand Pronovias is asking its brides to wear their wedding gowns again and again with its ‘Second Life’ initiative, which will give bridal dresses a new look with its free new alteration service. The wedding industry has long been criticised for not switching to more sustainable methods and Pronovias is looking to bring about...