Continuing from April, there were sustainable efforts galore in May too. Now, even rivaling brands like Adidas and Allbirds shake hands when it comes to circular innovations that are best tackled together. Brands and retailers continue offering consumers more sustainable choices and it is heartening to see that young designers have more choices...
Jun. 10, 2021
In April, the fashion industry continued with its sustainability efforts and especially sneaker brands like Adidas, Asics, Mr Porter and others put their best foot forward while coming up with innovative materials that are easy on the environment or getting into the afterlife of their shoes with creative recycling. Upcycling was also in vogue,...
May 14, 2021
A group of Denmark’s largest players have come together for a project called ReSuit: Recycling Technologies and Sustainable Textile Product Design. Its aim is to redraw the boundaries for fashion design, recycling technologies and consumer behaviour to achieve a more sustainable textile industry and the recycling of all textile waste in Denmark....
May 11, 2021
Over 30 fashion brands and manufacturers have joined a new initiative to collaborate on cutting down textile waste and reusing materials to create new products in Bangladesh’s garments factories. The Circular Fashion Partnership announced this week that it is bringing brands such as H&M, OVS, Marks & Spencer, Berska, Pull & Bear, C&A, Kmart...
Feb. 12, 2021
The year 2020 started harmless enough with several good sustainability initiatives, but they were soon overshadowed by the global Corona pandemic. From March onwards, with lockdowns and restrictions for brick and mortar stores selling non-essentials like clothing, accessories and shoes, it was more about the survival of many brands and retailers...
Dec. 31, 2020
In December too, the fashion industry sought to advance its efforts towards more sustainability, recycling and a generally more circular economy. Particularly encouraging: collaborations between brands and tech hubs such as H&M with HKRITA, Bestseller and Cyclo, or Fashion for Good and Biofabricate to accelerate innovations. The last month of...
Dec. 29, 2020
From football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith – in 2021, for the first time, more than 60 percent of all Adidas products will be made with sustainable materials like recycled polyester or sustainably grown cotton. Consumers can spot them easily by their ‘Primeblue’- and ‘Primegreen’ labels,...
According to the motto “waste not, want not,” Danish fashion group Bestseller A/S is supporting two projects that are meant to accelerate its move to a more circular business model. One is about using the company’s own cutting waste and the other about creating recycling yarns. For both projects, Bestseller collaborates with suppliers in...
Dec. 17, 2020
In October, the fashion industry’s efforts in the areas of sustainability, resale and circularity seemed to have switched to a higher gear. Cooperations especially came through, be it to introduce innovative new materials, provide second hand clothes or ecological innovations. Brands and retailers are still going strong when it comes to becoming...
Nov. 5, 2020
In September, the fashion industry’s efforts in the areas of sustainability, resale and recycling continued. Brands and retailers have accepted the challenge to produce greener, more sustainable and resourceful products, campaigns and ways of operating. As far as cooperations are concerned, industry leaders and brands remain interested and join...
Oct. 16, 2020
The fashion industry's sustainability efforts continued this month with a vengeance - 26 such initiatives were announced in August 2020 alone. Cooperations between brands were in fashion but also those industry-wide or even industry-transcending ones that are concerned with guidelines and standards. At brand and retail level, more sustainable...
Sep. 15, 2020
The fashion industry's sustainability efforts continued in July - with efforts at brand level, such as more sustainable, circular or recyclable products, or with further-reaching solutions, such as waste water treatment, offsetting carbon emissions or tackling the plastic problem. FashionUnited has put together 14 sustainable initiatives that...
Aug. 14, 2020
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