Reebok news and archive

Reebok International reports strong financial performance in 2024

Reebok International Limited and its subsidiary RILUK IPCO Limited, reported a strong financial performance for the year ended December 31, 2024. Group profit after taxation increased to 179.9 million dollars, up from 163.6 million dollars in 2023 and revenue increased to 302.4 million dollars. This profit surge was driven by the expansion of...

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Reebok unveils ‘Clueless’ sneaker capsule collection

Sportswear brand Reebok has teamed up with Paramount Consumer Products to launch a capsule sneaker collection to celebrate the 30th anniversary of the teen comedy film ‘Clueless’. The ‘Reebok x Clueless’ collaboration honours the film’s legacy through a footwear collection with sneakers featuring yellow plaid and pink detailing, paying tribute...

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Lucyd smart eyewear drives revenue surge for Innovative Eyewear

Innovative Eyewear Inc. has reported significant revenue growth for the second quarter of 2025, driven by the success of its new smart eyewear products. The company's net revenue for the quarter was 0.58 million dollars, marking an 88 percent increase compared to the same period in 2024. This growth was fuelled by strong consumer demand for the...

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ABG refutes claims of selling Reebok to Anta Sports

Authentic Brands Group (ABG) has dismissed rumours of a potential sale of its Reebok brand to the Chinese company Anta Sports. According to an internal memo obtained by Footwear News, ABG has no intentions of divesting the brand. The memo states, “Authentic has no plans to divest Reebok - not now, not ever,” and affirms the company's commitment...

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Authentic eyes North America and Europe expansion of Reebok with Slam Jam partnership

Authentic Brands Group is planning an expansion of its Reebok brand across the US, Canada, Central and Eastern Europe via a new strategic partnership with Slam Jam. The premium lifestyle company and distributor will work together with the sportswear brand’s global design and supplier hub, RDG, to bring the brand to key global retail partners, a...

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Galaxy Universal and Batra Group to lead Reebok operations

Authentic Brands Group, the global brand development and licensing platform, has announced new partnerships for Reebok’s operations in the US, Europe and the UK as the sportswear brand transitions its operations to Galaxy Universal’s portfolio. In the US, Galaxy Universal (Galaxy), the vertically integrated, global footwear organisation and...

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Authentic partners with SCI to expand Reebok’s presence in golf

Authentic Brands Group (Authentic) has partnered with Sports Casuals International (SCI), a global sports apparel design and manufacturing company, to expand Reebok’s footprint in the golf category. Through the partnership, the company said in a release, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel...

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Reebok’s US operations undergoes layoffs amid footwear restructuring

A number of layoffs have been confirmed at Sparc, the firm running the US operations of Reebok, as it looks to restructure the sportswear giant’s footwear business. Sparc, a joint venture between Authentic Brands Group, Simon Property Group and Shein, announced the news to various media outlets, including Retail Dive, to which it said it was...

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Reebok International reports increase in annual profit

In its latest account filing, Reebok International Limited and its subsidiary RILUK IPCO reported profit after tax of 163.5 million dollars compared to 77.8 million dollars in the previous year. The company said that the annual trading report is for a 10 month period because the company was acquired by Authentic Brands Group in March 2022 from...

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Authentic reportedly pulls Reebok licensing deal with New Guards Group

Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...

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Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

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Reebok expands into wellness with nutritional supplements

Global sportswear brand Reebok is making moves in the wellness space with a new partnership with Generation Joy to launch a line of sports nutrition and performance supplements. The Reebok-branded supplements have been designed to cater to a “broad audience, from committed gym-goers to the wellness-obsessed and weekend warriors,” explains the...