REEF news and archive

Sustainable sneakers are shaking up the footwear market

A new era of sustainable footwear is shaking up the sneaker market with innovative fabrics, circular production and high quality craftsmanship. WAYZ, a Portuguese footwear brand based Porto, makes sneakers using solely local producers and ethical factories that source eco materials. The brand, which stands for Wave At Your Zest for Life, is...

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Rockport and Reef to transition Canadian businesses to distributor model

The Rockport Company, LLC and its subsidiary Reef Lifestyle LCC have entered into an agreement with Canadian logistics and distribution company Trend Marketing to transition its Canadian businesses to a distributor model. The transaction is expected to close for Rockport’s brands (Rockport, Aravon, Dunham) on May 1 and for Reef on June 1. “Trend...

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VF Corporation sells Reef brand to the Rockport Group

VF Corporation has announced that entering into a definitive agreement to sell the Reef brand to The Rockport Group (Rockport) of Newton, Massachusetts, a portfolio company of private equity firm Charlesbank Capital Partners, LLC. Commenting on the agreement, VF’s Chairman, President and Chief Executive Officer Steve Rendle said in a statement:...