Reliance news and archive

Max Mara Group's Max&Co. expands to India with Reliance Brands

Reliance Brands Limited (RBL) has formed a long-term master franchise agreement to introduce Max&Co., the contemporary Italian fashion brand that is part of the Max Mara Fashion Group, to the Indian market. This strategic partnership aims to resonate with India's fashion-forward women by offering Max&Co.'s "style-over-trends" mantra through...

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Asos confirms India entry with Reliance Retail partnership

Following heightened media speculation, British e-tailer Asos has now confirmed that it will be entering the Indian market through a new long-term partnership with the country’s Reliance Retail. With the deal, Reliance Retail will serve as the exclusive retail partner for Asos across all online and offline channels in India. It has been tasked...

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Asos reportedly mulling India entry through Reliance Retail

Asos is believed to be considering an entry into the Indian market, as discussions between the e-commerce retailer and the region’s Reliance Retail are said to be underway. A source for Indiaretailing reported that the talks had been happening for a while yet an agreement had not yet been reached. According to the media outlet, a deal could...

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SMCP expands into India with Reliance Brands

Luxury conglomerate SMCP has announced that it will be taking its first steps into India as a continuation of its international expansion strategy. The move comes via a partnership with Reliance Brands Limited, a luxury and premium trade firm that will become the exclusive distributor of the Sandro and Maje brands in the market. “This new...

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Superdry to accelerate growth in India with Reliance Brands

British retailer Superdry has signed an IP joint venture agreement with India’s Reliance Brands Holding UK (RBUK) for the sale of its South Asia intellectual property assets, including the Superdry brand and related trademarks in India, Sri Lanka, and Bangladesh. In a statement, struggling Superdry said that RBUK, which is held by Reliance...

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Amazon files new legal dispute against Future Group

Reuters has reported Amazon Inc. has filed a new legal challenge in its continued dispute with Indian retailer Future Group. The national antitrust agency recently suspended a 2019 deal between the two companies, halting their arbitration. Last month, the Competition Commission of India suspended Amazon’s 2019 deal with Future, preventing Amazon...