Retail
JCPenney launches new loyalty program to incentivize shoppers
US department store chain JCPenney has launched a new loyalty program to incentivize shoppers. The new rewards and credit program, part of JCPenney’s 1 billion USD reinvestment plan to improve customer experience and operational efficiencies, offers double the rate at which reward members earn points. “We want every trip to JCPenney to be...
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