Rhone news and archive

Rhone signs multi-year partnership with the NBA

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...

People

Rhone adds two new board members, to debut women's collection in May

Rhone, the performance lifestyle brand dedicated to championing mental fitness, has appointed Tess Roering, who previously held executive leadership roles at CorePower Yoga and Athleta, and Jimmy Pitaro, ESPN chairman, to its board of directors. The company said in a release that Roering and Pitaro will be part of the company’s board consisting...

Fashion

Rhone launches Nanoprojects label

Rhone, the premium men’s athletic apparel brand, has launched an innovation lab and fashion-forward label, Nanoprojects that will live under the performance lifestyle brand. The brand, known for its luxe fabrics and performance technologies is taking its product development a step further with the launch of Nanoprojects, an elevated line...

RetailFeatured

Several fashion brands open first store in NYC at new Hudson Yards complex

The day has come. Hudson Yards, the largest and most expensive private real estate development in US history, opens its retail & restaurant area this Friday in Manhattan’s West Side after five years of renovations and 25 billion US dollars invested. Located in what used to be an abandoned rail yard, Hudson Yards spans over 18 million square...