Richard Mcleod news and archive

Richard McLeod joins Merrell as global CMO

Outdoor footwear brand Merrell has named Richard McLeod as its new chief marketing officer. He will report to Janice Tennant, Merrell's global brand president. McLeod will lead Merrell's global marketing efforts and build integrated marketing capabilities to strengthen the brand's position in the outdoor active and lifestyle market. "Rich is...

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Richard Mcleod joins as chief marketing officer of Champion brand

HanesBrands has appointed Richard Mcleod as vice president, chief marketing officer of Champion brand. Mcleod, the company said in a release, will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning. “The next chapter of Champion’s story is at the forefront of our global growth strategy. We are excited...