Rithum news and archive

Rithum appoints new head of global strategy

Global e-commerce network Rithum, which supports the entire commerce journey, has appointed Saks Global executive Kim Miller as chief marketing officer and head of global strategy to support the company’s “next phase of commerce innovation”. In a statement, Rithum said that Miller brings “seasoned retail, marketing and customer experience...

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Retail|REPORT

When AI shares incorrect information, 58 percent of shoppers blame the brand

It’s no big secret that artificial intelligence is changing the face of retail. Applicable at nearly every stage of the broader product lifecycle, more and more consumers across the globe are using large language models (LLMs) from ChatGPT to Gemini for online shopping. Turning to AI to discover, compare, and select which products from which...