Fashion
Adidas named ‘most relevant’ fashion brand in China
Sportswear giant Adidas has come ahead of brands including Zara, Nike, Uniqlo and H&M to be named the ‘most relevant’ fashion brand to both Gen-Y and Gen-Z in China. RTG Consulting Group surveyed 4,000 of China’s Gen-Y, also known as Millennials, born between about 1980 and 2000, and Gen-Z, the group born since just before the start of the...
loading...
