Rue21 news and archive

Rue21 appoints new chief information officer

Fashion platform Rue21 has appointed Scott Saeger as its new chief information officer. Saeger joins Rue21 with experience from GNC, 1-800-Flowers, Hewlett-Packard, ExxonMobil, and Laura Mercier and will be responsible for further enhancing Rue21’s customer journey and optimising its platforms to support growth and enhanced interactions with the...

Business

Rue21 appoints Karlyn Mattson as chief customer officer

Fast fashion retailer Rue21 has appointed Karlyn Mattson as the new executive vice president, chief customer officer. Stepping into her new role, the company said, Mattson will leverage her extensive industry knowledge to advance Rue21's customer-first focus and deepen relationships with its diverse community. The company added that with over 25...

Business

Rue21 names new chief executive officer

American retailer Rue21 has announced the appointment of Josh Burris as its new chief executive officer and member of the board. Burris will succeed Bill Brand, who revealed his intention to step down from the position earlier this month. In a release, Burris said on this appointment: “I’m honoured to be joining Rue21 as CEO. “As a brand, Rue21...

Business

Rue21 expands physical network to capitalize on back-to-school shopping

Fast fashion chain Rue21 is expanding its physical presence to take advantage of the US consumers doing their back-to-school shopping in store. The retailer will open five new stores before the end of the summer, and another ten through the end of 2021. Recent research like Sensormatic Solutions’ show that back-to-school shopping will drive a...

Retail

Rue21 announces plans to open 15 new stores next year

As several retailers plan to shutter physical stores and refocus efforts on digital commerce, Rue21 has said that it will open 15 more stores in the new year. These new locations will join the retailer's existing 673 stores across 45 states. The company's CEO Bill Brand said in a statement that this announcement "is a testament to the leadership...

People

Rue21 names Bill Brand chief executive officer

Rue21 has appointed a new chief executive. Bill Brand joins the company, taking the helm from interim chief executive officer John Fleming. Fleming will return as a board member. Brand recently served as president of HSN and chief retail officer of Carnival Corporation. He brings with him experience leading teams to build out omni-channel...

People

Rue21 CEO and chairman Michael Appel departs company

Rue21 is out its chief executive. The U.S.-based fast fashion brand today announced that Michael Appel will no longer serve as either CEO or chairman of the Board. He had been with the company for two and a half years and will now return to his consulting practice. The company thanked Appel in a press statement for his time with the company and...

Fashion

Rue21 partners with the Humane Society through sale of gift cards

Rue21 is offering customers a second gift to go along with a gift card purchase this season. The fast fashion retailer has teamed with the Humane Society of the United States to raise money towards ending cruelty and neglect of all animals. Proceeds from every Rue21 gift card will benefit the Humane Society for a limited time. The retailer is...