SAP news and archive

N4XT Experiences partners with SAP to drive new digital & retail infrastructure for NYFW

N4XT Experiences, one of the organisations behind New York Fashion Week (NYFW), has signed a new multi-season partnership with SAP to enhance the digital, retail, and experiential infrastructure of NYFW and N4XT’s recently launched NYFW Collections platform. Under the agreement, SAP will serve as N4XT’s official technology and co-innovation...

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Fashion |INTERVIEW

Badgley Mischka uses Runway by SAP to interact with consumers

Fashion runway shows are no longer exclusive events reserved for industry figures and celebrities. Since the advent of social media, consumers have been given the opportunity to experience runway events in real time. This has evolved to a point where almost every brand live streams their new collection showings for viewers at home, and now some...