Seasalt news and archive

Seasalt eyes US expansion, plans four store openings

British brand Seasalt has set its sights on growing in the US market, as it reveals plans to open four new stores in the country during 2024. The first store to open will be located in the New England area, within the northeast region where the brand’s focus currently is, with a dedicated US website to also launch in the summer. From there, up...

RetailFeatured

Seasalt opens first standalone store in New Zealand

Cornish fashion and lifestyle brand Seasalt is continuing its international expansion with its first standalone store with New Zealand-based franchise partner Ballantynes in Auckland. The opening marks Seasalt’s first standalone store with a franchise partner outside Europe and continues a longstanding relationship with New Zealand retailer...

Business

Seasalt names new leadership appointments

Cornish clothing retailer Seasalt has announced the appointment of Mel Wilcox to the newly created role of chief information officer, while Duncan Tennent has further been named director of strategic partnerships. Wilcox, who will report directly to CEO Paul Hayes, joins Seasalt from Specsavers, where she spent five years managing global...

Retail

Seasalt Cornwall launches in M&S stores in Ireland

UK-based fashion and lifestyle brand Seasalt Cornwall is launching in three Marks & Spencer stores in Ireland at Mary Street and Liffey Valley in Dublin and St. Patrick’s Street in Cork this month. The move comes as part of Seasalt’s ongoing partnership with the retailer’s ‘Brands at M&S’ platform and follows the success of Seasalt’s two...

Business

Seasalt launches takeback and resale initiative

Cornish clothing brand Seasalt is partnering with sustainable pre-loved clothing repair and resale specialist Reskinned. The takeback and resale initiative with Reskinned will allow customers to return "pre-loved" Seasalt clothing in exchange for a 25-pound voucher off their next purchase. Customers can return Seasalt clothing in “any condition,...

Business

Seasalt enjoys record Christmas, store revenue up 24 percent

Seasalt has reported a record Christmas of trading with sales across online, stores, and through marketplace partnerships up 15 percent year-on-year. The Cornwall-based fashion and lifestyle brand said store sales performed particularly well, up 24 percent year-on-year in the five weeks to December 31. The strong in-store trading caps off a...

BusinessFeatured

UK womenswear brand Seasalt halts sale process

Cornish-based women's fashion and lifestyle brand Seasalt has reportedly scrapped its sale process after nearly reaching a deal to be taken over by UK fashion giant Next. The family-owned brand was exploring options following strong sales last summer and almost struck a deal with Next but ultimately ended the sale process amid an uncertain...

BusinessFeatured

Seasalt reports “record” Christmas sales

Cornish fashion and lifestyle brand Seasalt stores enjoyed a “record” Christmas trading period for the five weeks to January 1, 2022, with overall store revenue up 81 percent on the same period last year and “up slightly” from 2019. Total sales across online, stores and through marketplace partners were up 20 percent, compared to 2020, and up by...

Business

Seasalt reportedly exploring sale following strong summer trading

Seasalt is reportedly considering putting itself on the block following a strong period of sales at the Cornish fashion and lifestyle brand. The company experienced a rise in sales in the summer as Covid restrictions resulted in a boom in domestic travel, and now founding brothers Leigh, Neil and David Chadwick are in early talks about selling...

Retail

Marks & Spencer adds Joules, Phase Eight, Hobbs and Seasalt to line-up

Marks & Spencer has reportedly struck deals to add four new labels to its womenswear line-up in the spring. When stores reopen after the UK’s current lockdown is lifted, the high street giant will sell clothes by Joules, Phase Eight, Hobbs and Seasalt both in-store and online, The Times reports. Marks & Spencer chose the brands because they have...