Seiko news and archive

Seiko opens largest global flagship store on Madison Avenue, New York

Seiko has opened its largest flagship store to date on New York's iconic Madison Avenue. Marking a key milestone in the watch brand's history, the company hosted a grand opening event on February 8. Located at 540 Madison Avenue, the multi-level 580 square foot flagship store features an contemporary and elegant design that reflects the brand's...

Retail

Seiko opens watchmaking world in Tokyo

Seiko Watch Corporation has opened an interactive hub of its watchmaking to allow visitors to "look, feel and experience" the rich history and heritage of the brand. The Seiko Dream Square is a new four-story retail complex in the heart of the watch brand’s birthplace in Tokyo's Ginza district and showcases its heritage of watchmaking since 1881...