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Shanghai news and archive

Diesel celebrates 20 years in China, OTB opens new headquarters in Shanghai

Italian brand Diesel arrived in China 20 years ago. Last Thursday, it celebrated this anniversary by opening a new headquarters for its parent company, OTB SpA, in Shanghai and with a lecture by founder Renzo Rosso at Donghua University. These initiatives highlight the importance of the Chinese market for OTB. The group currently employs 900...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

Retail

Louis Vuitton presents "The Louis" in Shanghai

French luxury house Louis Vuitton has announced the opening of a new location in Shanghai. This location combines retail, Le Café Louis Vuitton and an exhibition on the history of Louis Vuitton. The building is shaped like a ship. It is intended as a contemporary homage to the origins of travel. This reflects Louis Vuitton's history as a maker...

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Business

Shanghai Fashion Week: How ambitious brands and boutiques defy sluggish business

The catwalks and showrooms at Shanghai Fashion Week impressed with variety and quality in the AW25 season, especially among the younger labels. The country's budding fashion scene is profiting from the local manufacturing expertise and has evolved rapidly over the past decade, despite a tough apparel market that is showing some signs of...

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Fashion

Vivienne Westwood and Moncler to headline Shanghai Fashion Week

While Paris Fashion Week begins to heat up, over in China, Shanghai Fashion Week has confirmed its line up for the spring/summer 2025 season, with a number of notable guests making their debut. Among them is none other than British luxury label Vivienne Westwood, which will be headlining the fashion week in a show on its final presentation day....

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Fairs

Emerging trends and future tech: Key highlights from CHIC Shanghai

CHIC Shanghai has emerged a must-attend event for fashion creators, where innovation, sustainability, and Chinese design converge to shape the future of the industry. From August 27 to 29, exhibitors and participants from over 20 countries gathered at Shanghai Convention Center to discover the country’s latest creations and innovations. As Jiao...

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Retail|In Pictures

Customer experience 'Villa Zegna': A temporary flax field in Shanghai

Zegna has unveiled a new temporary customer experience in Shanghai that goes beyond a simple pop-up concept. The 'Villa Zegna' was inspired by Ermenegildo Zegna's original house in the Oasi Zegna - a nature reserve in the northern Italian region of Piedmont - the fashion brand of the same name announced on Friday. The founder had more than half...

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Fashion

H&M and Shanghai Fashion Week to partner on collaborative collection

Swedish fashion giant H&M has announced it will be partnering with Shanghai Fashion Week on a new collaborative collection with Chinese designers in a bid to showcase local design. Set to be released in autumn 2024, the collection will come as part of the duo’s efforts to diversify commercial channels and leverage fashion industry resources as...

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Fashion

From sleepyheads to night owls: The highlights of Shanghai Fashion Week AW24

At Shanghai Fashion Week this season, collections mixed classic pieces and details - including references to traditional Chinese clothing - with modern silhouettes and cuts. Overall, designers seemed to be in a celebratory mood, dressing models in long, flowing gowns, revitalising the post-Covid trend of the roaring 20s. In contrast, there were...

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Culture

Loewe opens the first exhibition in its 178-year history in Shanghai

Under the name 'Crafted World', the first public exhibition of the Spanish fashion house Loewe has opened its doors in the Chinese city of Shanghai. The exhibition will be on display until 5 May 2024 and from there will travel to different parts of the world to offer an interactive, immersive and complete journey through the company's 178-year...

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Fashion

Stella McCartney to make Shanghai Fashion Week debut, SS24 schedule released

Details of the upcoming SS24 Shanghai Fashion Week (SFW) have been unveiled, with the event set to become more intertwined with the international fashion industry and sectors beyond than ever before. This is largely down to the theme of the season, ‘Synergy’, defined as dynamic links that in this case revolve around home and abroad, fashion and...

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Business

LVMH building beauty hub in Shanghai

LVMH, the luxury conglomerate parent company of brand’s including Louis Vuitton, Dior, and Fendi, is set to open its largest e-commerce sales and storage hub in the Asia-Pacific region. The news was reported by Business of Fashion. The new hub will be an industrial base for e-commerce packaging and dispatch for LVMH’s cosmetics and perfumes. The...