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Fashion |Review

Maison Margiela targets Chinese market with Shanghai show and four exhibitions

Maison Margiela has inaugurated its first show outside of Paris in Shanghai. The brand is also launching a road trip across China, combining collections, exhibitions and activations. “This is the first time we have held a show outside of Paris,” Glenn Martens, artistic director of Maison Margiela, told FashionUnited in Shanghai. “The brand...

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Shanghai Fashion Week SS26: Nostalgia, tradition and play on archetypes

A sense of nostalgia hung over the Shanghai fashion shows for the past two weeks. Designers often sought inspiration in the past, from the glamorous 1920s to deep-rooted Chinese aesthetics. They did not shy away from embellishments, exploring archetypes and connections to ballet and running. Nostalgia in muted colours Floral motifs and muted...

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