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Basketball star Luka Dončić launches direct-to-fan platform

Los Angeles Lakers star Luka Dončić has partnered with e-commerce platform Shopify to launch his own direct-to-fan “universe,” called 77X, offering exclusive merchandise and collectibles, alongside content and live experiences for his fans. In a statement, the NBA star said the move creates a new model for athlete-fan connection, designed to...

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Business

AI shopping: Shopify and Google introduce standard for purchases via AI agents

The use of AI for product discovery, comparison, and purchasing is gaining significant momentum, and Shopify is strategically capitalizing on this trend. Together with Google, the company has introduced the Universal Commerce Protocol (UCP): an open standard that allows AI agents to handle purchases directly with brands. The protocol operates...

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