Skims news and archive

Skims to host pop-up at Flannels’ Leeds flagship

Kim Kardashian’s Skims is doubling down on its expansion in the UK. On the back of launching its highly-anticipated collaboration with Nike, the shapewear and apparel brand is now set to explore the UK retail market more broadly through a new partnership with Flannels. The Frasers Group-owned multibrand retailer has announced the arrival of...

Featured

Fashion |In Pictures

In Pictures: NikeSkims has finally landed, championing ‘bold evolution’ in sportswear

After months of speculation and pushback from reported production delays, the joint project of Nike and Skims has finally been unveiled. Aptly dubbed ‘NikeSkims’, the new brand delivers what the duo says is a “new aesthetic and system of dress, obsessively crafted for the body”. With this, products in initial launch, made up of seven collections...

Fashion |Opinion

From Net-a-Porter to the courtroom: When luxury turns into dirty laundry

I first encountered Natalie Massenet in the nascent days of Net-a-Porter. This was long before she was made a Dame, long before the merger with Yoox or the sale to Richemont, and well before the scandal that now has the fashion industry’s tongues wagging. Back then she hand-picked pieces herself: runway and campaign looks, labels like Missoni,...

Retail

Skims expands global reach with debut store in Mexico

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has opened its first permanent store in Mexico, located in the Artz Pedregal shopping centre in Mexico City. In a statement, Skims said the debut store in the country marks a “significant milestone” in its worldwide growth, as it continues to...

People

Skims appoints new president for EMEA region

Kim Kardashian’s shapewear brand Skims has named Robin Gendron as the first president for Europe, the Middle East and Africa (EMEA). Gendron joins the company from Michael Kors, where he has been for 15 years, the latter four in the role of EMEA president. His appointment at Skims was reported by Business of Fashion (BoF), to which Jens, Grede,...

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Business

Skims expand sports reach with volleyball partnership

Shapewear brand Skims, co-founded by Kim Kardashian and Jens Grede, is deepening its ties to sport with a new partnership with League One Volleyball (LOVB) in the US, capitalising on the popularity of volleyball being the number one team sport among girls in the US. In a statement, LOVB said that Skims would become its official loungewear,...

Fashion |In Pictures

Roberto Cavalli launches swimwear collaboration with Skims

Italian luxury fashion house Roberto Cavalli has unveiled a limited-edition swim collaboration with American bodywear brand Skims. Launching on June 27, the Roberto Cavalli Skims collection infuses the vibrant colours and exotic prints of the renowned Italian fashion house with Skims’ signature swimwear, chiffon cover-ups and accessories...

Featured

Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...

Retail

Skims to open first UK flagship store in London

Skims is set to enter the UK retail market. Commercial business firm The Crown Estate has confirmed the signing of a one-year lease with Kim Kardashian’s shapewear brand for a site on Regent Street, London, set to open summer 2026. Little is currently known about what the store will entail over its 12,000 square feet span. The site will be the...

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Business

Coty: Skims acquires stake in SKKN by Kim

Coty Inc. has sold its shares in the SKKN by Kim brand. The US cosmetics company has sold its 20 percent stake in Kim Kardashian's cosmetics brand to Skims, Coty announced on Friday. Following the transaction, the shapewear provider co-founded by the media personality and businesswoman will combine the beauty and lifestyle ventures under one...

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Business

Nike shares rise after announcement of Skims partnership

Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase in its stock price. Analysts report that the American stock market has responded positively to the collaboration between the sportswear giant and Kim Kardashian's shapewear brand, Skims. Following the announcement, Nike...

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Business|Opinion

Nike and Skims could spell a new future for athleisure

Nike and Skims have just unveiled a partnership that goes beyond a simple collaboration and will be a full-scale joint venture. The launch of NikeSkims, a completely new brand, signals a strategic bet by both companies on the ever-growing intersection of sportswear, shapewear, and lifestyle fashion. If successful, which is highly likely, this...