Smiley news and archive

G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

Featured

Fashion

Smiley Originals launches Future Creators Fund

Smiley Originals has launched its first bi-annual Future Creators Fund to support designers in their sustainability journey at major fashion weeks this season. The 500,000-pound fund and mentorship scheme was born out of Smiley Originals ‘Future Positive’ sustainability initiative and is linked to its partnership with the United Nations to...

Fashion |Beauty

Ciaté London collaborates with Smiley to mark its 50th anniversary

Indie British beauty brand Ciaté London has unveiled a new collaboration with Smiley to celebrate the brand’s 50th anniversary featuring make-up inspired by happiness, following the success of its 2020 partnership. The five-piece beauty collaboration aims to harness the power of “creativity, colour, trends, and unexpected beauty,” explains Ciaté...

Culture

Urban Outfitters enters web3 world with collaborative NFT release

Adding to the growing number of retailers stepping foot into the web3 space, Urban Outfitters Europe has revealed its support for the launch of Smiley’s non-fungible token (NFT) artwork designed by graffiti artist, André Saraiva. Honouring its 50th anniversary, Smiley has released 500 limited edition, collectible NFTs that will also unlock...

Fashion

Smiley celebrates 50th anniversary with capsule collection curated by Sarah Andelman

The Smiley Company, the fashion and lifestyle brand known its iconic smiley logo, is launching an exclusive capsule collection featuring more than 50 brand collaborations curated by Sarah Andelman, co-founder of Parisian concept store Colette for 50th anniversary. Smiley, which has previously partnered with fashion names including Moschino,...

Fashion |In Pictures

H&M collaborates with Smiley on streetwear collection

H&M has unveiled an “upbeat and vibrant streetwear” collaboration with counterculture symbol Smiley, launching in select stores and online from December 2. The collection designed for both men and women has been infused with retro vibes 1990’s street style, explains H&M, to highlight Smiley as the “youthful symbol of defiant optimism”....

Fashion

Luke 1977 unveils capsule line with Smiley

British contemporary menswear brand Luke 1977 has collaborated with The Smiley Company on a capsule collection for spring/summer 2020, launching May next year. The capsule collection is based on Luke 1977's and Smiley's affiliation with the UK music and rave scene and consists of a range of T-shirt’s, bucket hats and towels. Commenting on the...