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G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

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Fashion |Beauty

Ciaté London collaborates with Smiley to mark its 50th anniversary

Indie British beauty brand Ciaté London has unveiled a new collaboration with Smiley to celebrate the brand’s 50th anniversary featuring make-up inspired by happiness, following the success of its 2020 partnership. The five-piece beauty collaboration aims to harness the power of “creativity, colour, trends, and unexpected beauty,” explains Ciaté...

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