Sneaker news and archive

German launch marks Sneaker Squad's European expansion strategy

Sneaker Squad's online platform is launching in Germany. The expansion marks an important milestone in its goal to become Europe's leading sneaker portal, the Dutch company announced on Thursday. In 2026, Sneaker Squad plans to expand into other European markets. “Our community is growing rapidly and interest from other countries is constantly...

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Fashion |Interview

The unexpected challenge sneaker design students face today: "They need to know so much"

When Wilson Smith III, former Design Director at Nike Footwear, left the sportswear giant in January 2025 after an impressive 41-year tenure, he was struck with an immediate and unexpected realization: "How do I present myself or connect myself to the world now?" During his four-decade career at Nike, the company's PR and communications team had...

Fashion

Michael B. Jordan designs custom sneaker with StockX and artist Andu

Actor Michael B. Jordan has teamed up with Detroit-based marketplace StockX and artist Andu to launch an exclusive sneaker drop to celebrate the cinema release of his new film ‘Sinners’. The custom sneaker is being described as “wearable art” as only one lucky StockX user will have a pair, aside from Jordan himself, and draws inspiration from...

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Business

These new sneaker models rely on circular economy, local production and customisation

The sneaker world is just one area of fashion that needs to become more sustainable and those in the sector have been working on new ideas and better solutions for years. As such, new materials, new recycling concepts and shorter supply chains are helping to reduce the carbon footprint. The global market for sustainable sneakers was estimated at...

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Business

StockX unveils immersive shopping experience for Apple Vision Pro

Online marketplace StockX has unveiled a new immersive shopping experience on Apple’s newly launched spatial computer, Apple Vision Pro. Accessible via an in-house designed app, the experience includes a sneaker showcase with 3D models, a product browsing feature, live market data and a ‘Shop the Look’ option allowing users to explore...

Fashion

Donald Trump launches sneaker line after record fine

Former US President Donald Trump has turned to fashion capitalism to potentially cover the mounting legal fees and fines following a New York judge's ruling that he must pay 364 million dollars for obscuring his true wealth. Launching a sneaker named Never Surrender, Trump's high-top style is adorned with a red sole, gold leather body featuring...

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Business

Sneaker marketplace Laced raises 12 million US dollars

London-based Laced, the online marketplace that enables consumers to access in-demand and exclusive sneakers, has raised 12 million US dollars in a series A round of funding. The round was led by Talis Capital, with backing from H&M Group Ventures, the investment arm of the H&M Group, and previous investors BY Venture Partners and Truesight...

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Fashion

Bots are purchasing limited edition products to re-sell at a higher price

The hype and demand around sneaker drops and limited edition products is showing no signs of slowing down. Research from Ypulse, a New York-based authority on Gen Z and Millennials, shows 2 out of 5 in this age demographic have bought a limited edition product. What began as a streetwear and sneaker activation tactic to generate hype, other...

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Fashion |Interview

The rise in popularity of sneaker customisations with MattB Customs

Personalisation in fashion has been an ongoing trend in recent years and now the sneaker industry is catching up with custom designs, as the exclusivity of a one-of-a-kind item appeals to consumers. At the forefront of this trend is Matt Burgess, a graphic designer who founded MattB Customs in 2014 and has worked with brands including Google and...

Fashion |In Pictures

Casablanca unveils first debut sneaker

Parisian fashion house Casablanca has unveiled its first sneaker, designed entirely in-house. The Atlantis sneaker has been designed by founder and creative director Charaf Tajer and art director Steve Grimes and takes its inspiration from the lost magical underwater kingdom. The sneaker style offers Casablanca’s unique free-spirited identity to...

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Fashion

Allbirds launches first plant-based leather sneaker

Sustainable footwear brand Allbirds has unveiled its latest innovation, the ‘Plant Pacer’ sneaker featuring 100 percent plastic-free plant leather made from all-natural materials such as rubber and plant oils. The ‘Plant Pacer’ marks a further step into the lifestyle footwear category for Allbirds, while also championing what it calls a “truly...

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Fashion

Golden Goose partners with Coronet to invest in sustainability

Luxury sneaker brand Golden Goose is pushing ahead with its sustainability plan with a partnership with Coronet, a Milan-based producer of synthetic and plant-based leather alternatives, to launch Yatay, the first Made in Italy co-action platform for sustainable innovation. Golden Goose announced in March that it would be merging with a renowned...