Sneakers news and archive

Jack Draper adds another fashion partnership with Axel Arigato

Tennis star Jack Draper, currently the UK’s number one-ranked tennis player, continues to be one of the sport's most marketable athletes after announcing a new sneaker partnership with Swedish footwear brand Axel Arigato. The move marks Axel Arigato’s first collaboration with an athlete, as part of the Swedish brand’s strategy to expand its...

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Sean Wotherspoon invests in sneaker marketplace Klekt

Klekt, Europe’s sneaker and street culture marketplace, has announced that American sneaker designer, collector, and entrepreneur Sean Wotherspoon has invested in the platform, which was acquired by Belfast-based fashion technology firm Responsible in November 2025. In a statement, Klekt said that Wotherspoon would be investing an undisclosed...

Fashion

Goat Group launches new affordable sneaker platform

Goat Group, the global platform for sneakers, apparel and accessories, which includes Alias, Flight Club, Goat and Grailed, is targeting a “broader consumer” with the launch of Sneakers.com, an affordable platform, where the average price point is just 70 US dollars. In a statement, Goat Group said that Sneakers.com e-commerce concept has been...

Fashion

StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

Fashion |In Pictures

Completedworks teams up with Asics to launch its first-ever sneaker

London-based jewellery and accessories brand Completedworks, which has become a firm favourite during London Fashion Week for its immersive presentations, has unveiled its first-ever sneaker design in collaboration with Japanese sportswear brand Asics. The collaboration is part of Asics SportStyle’s ‘Crafts for Mind’ programme, a non-profit...

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Brooks Running creates vice president of footwear product strategy role

Brooks Running, the American running footwear, apparel, sports bras, and accessories brand, has appointed former New Balance and Sorel executive Claire Wood as vice president of footwear product strategy to accelerate its focus on performance footwear. In a statement, Seattle-based Brooks Running said that the newly created role would see...

Retail|In Pictures

Hoff opens new London flagship in Covent Garden

Spanish sneaker brand Hoff has opened its newest flagship store at 124 Long Acre, Covent Garden in London, ahead of additional international openings this quarter in Mexico and Amsterdam, the Netherlands. The new store marks Hoff’s second and largest London location, adding to its Regent Street store, and represents the brand’s first major...

Fashion |In Pictures

Adidas unveils Bad Bunny’s first-ever signature shoe

Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny, ahead of the NFL Super Bowl, where the Puerto Rican rapper and singer is performing the halftime show. The Adidas BadBo 1.0 sneaker blends street and sport, adds Adidas, while also celebrating “the evolution of identity and self-expression,”...

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Groupe RAS: a French independent's strategy to compete with sneaker giants

French footwear specialist Groupe RAS (Rautureau Apple Shoes), the owner of brands No Name, Schmoove and Armistice, is entering a new phase in its history, driven by a complementary management duo. Propelled by international acceleration and a diversification into apparel, the company is now organising itself as a “creative start-up” to...

Fashion

Adidas launches a new digital platform with Offspring

Sportswear brand Adidas is collaborating with Offspring to launch a new digital platform called ‘House of ZX,’ which will be a hub for sneakerheads to celebrate its Adidas ZX franchise. The ‘House of ZX’ platform will spotlight the history and future of the Adidas ZX range and Offspring community content, while also sharing exclusive information...

Retail|In Pictures

P448 unveils new concept store designed by Woody Yao

Italian luxury sneaker brand P448 has unveiled a new retail store concept in Shanghai, China, designed by acclaimed designer Woody Yao to invite “curiosity and discovery”. Located in Shanghai iapm Mall, the flagship store design has been exclusively conceived and designed by Yao, and embeds the P448 form language into every touchpoint, offering...

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Marubeni acquires the Jacobson Group, owner of Gola

Japanese conglomerate Marubeni Corporation, which operates across various business sectors, including lifestyle, food, agriculture, chemicals, and energy, has acquired UK-based footwear brand owner Jacobson Group Limited, which owns heritage British trainer brand Gola, as it looks to form a lifestyle brand business platform. The acquisition...