Snipes news and archive

Snipes appoints new US marketing chief

German streetwear retailer Snipes has named Kelley Walton as its new chief marketing officer (CMO) for the US market. In her new role, Walton will be responsible for all marketing activities in the US, overseeing all aspects of brand positioning and customer loyalty to market growth, Snipes announced Monday. She will also be responsible for the...

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Courir sells several stores to Snipes due to JD Sports takeover under EU conditions

The European Commission has approved, subject to conditions, the takeover of French Courir by British sportswear company JD Sports. To address the Commission's competition concerns, the merged company has offered to sell "all Courir stores in Portugal and a number of stores in certain regions of France to Snipes, a direct competitor focused on...

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More than “traditional sponsorship”: Snipes becomes partner of Paris Saint-Germain

The retail chain Snipes will soon have a prominent presence in top-level football. On Monday, the sneaker and sportswear retailer, which is part of the Deichmann Group, announced that it will be collaborating with the top French club Paris Saint-Germain (PSG) as an Official Culture & Community Partner. As part of the agreement, which is...

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Snipes appoints new president for US market

Snipes has appointed Martin Badour as the new president of the US market, a role he was promoted to in May, as announced by the Cologne-based streetwear retailer on Linkedin last week. Badour comes from the company's own ranks and has been with Snipes since June 2013, most recently serving as executive vice president of retail. "I am honoured to...

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Snipes names Dennis Schröder as new CEO

Cologne-based streetwear retailer Snipes has appointed Dennis Schröder to the role of CEO. Schröder, who has been general manager at the company since last April, succeeds Sven Voth, Snipes SE announced on Friday. The founder will remain with the company until the end of 2025. In a two-year transition, Voth will be responsible for the areas of...

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Snipes snaps up US sneaker chain Jimmy Jazz

German sneaker and streetwear retailer Snipes is expanding its presence in the US with the acquisition of New Jersey-based sneaker chain Jimmy Jazz for an undisclosed sum. The deal, which is expected to close by the end of the year, will see Snipes increase its store count in the US from 100 to almost 270, making it the company’s largest...