Social Media news and archive

Millennials outshop Gen Z on social media

New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...

Fashion Featured

Meta abandons fact-checkers in push for 'more speech, fewer mistakes'

Meta's decision to abandon third-party fact-checking for ambiguous content marks a significant departure in social media content moderation, with potentially far-reaching implications for fashion and luxury brands' digital strategies. The move, coinciding with Donald Trump's return to the presidency, represents Meta's most substantial revision...

Fashion |In Pictures Featured

Mob wives and brats and cowboys, oh my: The year in microtrends

The format of trends has evolved in recent years, forcing onto the industry a structure that almost entirely ignores pre-arranged seasons, resulting in a sense of unpredictability. It can be hard to therefore know which trends will catch on, however, social media’s rise to prominence has made such networks a core decider in the evolution of...

Fashion

Goyard tops Hermès in value retention, according to latest Rebag Clair Report

For the first time ever, luxury French fashion house Goyard has successfully surpassed Hermès in value retention, with a 104 percent retention rate, according to the fifth edition of Rebag’s Clair report. Short for the luxury resale platform’s proprietary Comprehensive Luxury Appraisal Index for Resale (Clair), the 204 Clair report looks into...

Fashion |Marketing Featured

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...

Fashion Featured

SS25 on social media: Is less really more?

Amidst the economic turbulence of the luxury sector, it was not the seemingly endless creative director changes or Alessandro Michele’s Valentino debut that drove SS25. Instead, brands and their marketing departments were faced with the challenge of either becoming creative with fewer resources or questioning established rules. Alongside these...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Fashion

S.S. Daley wins digital engagement during LFW

New data from social media management platform Dash Hudson has revealed that London Fashion Week (LFW) continues to drive engagement for fashion brands, and this season the clear winner was British designer S.S. Daley, who recently won the 2024 Queen Elizabeth II Award. Dash Hudson states that LFW designers saw a surge of activity on Instagram,...

Fashion Featured

2024’s Style Leaders: The Top Ten Most Influential Celebrities

It’s safe to say that today’s media remains captivated by our enduring obsession with celebrities. Americans watch their stories on Instagram, scroll through their TikTok, keep up to date with their YouTube videos, and binge-watch their reality TV shows. From the ever-popular E! show “Keeping Up with the Kardashian” to “The D’Amelio Show” on...

Fashion

Pinterest unveils autumn fashion trends

Pinterest's Autumn Trends Report offers a glimpse into the sartorial zeitgeist of the upcoming season. The data, extracted from global search trends on the platform, indicates a marked shift towards bold, eclectic styling and nature-inspired aesthetics. Mixed proportion layering emerges as a dominant trend, with searches for "jersey with skirt...

Fashion Featured

Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Fashion

Retailers to leverage social marketing to drive customer engagement, says Amex research

Attracting customers and fostering loyalty has emerged as a pressing challenge for UK retailers, according to an American Express survey, prompting many to turn to social media marketing as a potential solution. The poll of 500 British merchants found that customer acquisition and retention ranked among the top three concerns for the coming...