Social Media news and archive

H&M 2026 study: fashion between self-expression and social pressure

Young adults in Germany experience fashion as a balancing act between individuality and public judgment. This is according to a representative study by H&M, conducted by the opinion research institute Civey in early 2026 among 1,000 German citizens aged 18 to 35. The results paint an ambivalent picture of modern fashion consumption. While 91...

Culture

Substack, fashion journalism's new eldorado

Can fashion journalism reinvent itself? As traditional media faces a crisis, journalists are turning to the paid newsletter platform Substack. The platform promises editorial independence and substantial revenue for the most astute writers. Founded in the US in 2017, Substack is not a media outlet but a website. It allows users to subscribe to...

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Fashion |Interview

Gen Z stewardship: How 23-year-old Alexei Hamblin is repositioning Slazenger for a new era

At just 23, Alexei Hamblin is steering one of British sport’s most storied names into a new era. As the young designer and entrepreneur overseeing the transformation of Slazenger under the umbrella of Frasers Group, Hamblin is tasked with modernising a 140-year-old heritage brand without losing the legacy that made it iconic, exploring...

Fashion

What the social media trend #BringBack2016 looks like in fashion

There have been frequent claims recently that micro-trends are dead—farewell to 'tomato girl,’ ‘eclectic grandpa’, ‘coastal grandmother,’ and ‘mob wives.’ In their place, #BringBack2016 is trending; that year being seen as the ‘last good year’ of digital innocence, offering a break from current and future anxieties. Politically, 2016 was a...

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Fashion

The impact of parasocial relationships on fashion in 2025

In 2025, the fashion industry became more personal. Runway presentations were made more accessible through livestream parties and backstage films. Celebrities appeared more approachable, and brands increasingly established themselves as part of digital pop culture. What social media had initiated years ago—making fashion more tangible and...

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Fashion |Opinion

2025: The year luxury lost its sheen?

If 2025 will be remembered for anything in fashion, it may be as the year luxury brands discovered that belief in the idea of luxury itself is not infinite. After more than a decade of uninterrupted growth, price inflation and relentless “newness,” the social contract between luxury houses and their customers began to fray. Factory and marketing...

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Retail

Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

Fashion

Pinterest unveils AI-powered assistant to enhance shopping experience

Social media platform Pinterest has unveiled its first AI-powered visual-first assistant, designed to transform online shopping and discovery. The Pinterest Assistant is described as much more than a typical chatbot, but rather an AI-powered tool designed to solve the “I’ll know it when I see it" problem that a lot of people get when shopping,...

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Business

Gap Inc. launches cross-brand content creator & social media advocacy platform

Gap Inc. has launched a new creator affiliate and advocacy platform, in line with the advancement of its digital-first strategy and brand reinvigoration efforts. Over the years, Gap Inc.'s brands have linked fashion and culture through thoughtful storytelling. Recently, its media campaign "Better in Denim" became Gap's most successful social...

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Business

Inditex launches 'Inditex Tech' on Medium to share technology insights

Madrid – Breaking the mould, Inditex has surprisingly launched its own account on the Medium platform. This goes against the typical dynamics of companies, large or small, perceiving any information about their internal operations as a risk. Under the name “Inditex Tech”, the owner of Zara aims to offer in-depth content related to the...

Fashion

Debenhams Group taps Pinterest for brand awareness campaign

Debenhams Group – formerly Boohoo Group – has turned to image-centric social media platform Pinterest for a new marketing strategy aimed at building brand awareness and boosting customer growth. In what is said to be the first Pinterest campaign launched by a “group brand” in the UK, Debenhams will work with the platform on repositioning the...

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Business

TikTok creators driving luxury growth for younger consumers

TikTok is continuing to drive growth for luxury brands, especially with younger consumers and first-time buyers, through creator-generated content and peer validation, according to new data from the social media platform and research company AYTM. According to a study of more than 3,000 luxury consumers across the UK, US, France and Italy in May...