Spanx news and archive

Spanx and Bala unveil active collaboration

Women’s lifestyle brand Spanx, known for its shapewear, has launched its first-ever active partnership with cult-favourite wellness brand Bala. The limited-edition ‘Spanx x Bala’ capsule collection aims to fuse “fashion and function,” and features four of Bala’s bestselling products, which have been customised to complement the autumn release of...

Fashion

Spanx launches debut shapewear collection with Supima cotton

Women's lifestyle and shapewear brand Spanx has launched its first shapewear collection made from Supima cotton. Created in response to customer demand, the collection includes a curated assortment of Spanx's best-selling shapewear styles made from Supima cotton. Characterized by its extra-long fibers, which create softer, smoother, and more...

Fashion

Spanx partners with L'Enchanteur for new collection

Shapewear and womenswear brand Spanx has partnered with Brooklyn-based brand L'Enchanteur to create a bespoke collection of jewelry for its Spanxsculpt ReDefine denim range. L'Enchanteur’s first brand partnership since winning the 2024 CFDA/Vogue Fashion Fund Award, the two brands kicked off the start of a partnership by hosting a dinner party...

Fashion

Spanx launches denim sculpting collection with Lycra FitSense

Shapewear and womenswear brand Spanx has launched a new collection, Spanxsculpt ReDefine, the first-to-marker denim collection to feature Lycra FitSense denim technology. A new fabrication from the fiber manufacturer, Lycra FitSense provides “integrated, targeted sculpting” in key areas, such as the stomach, thighs, and butt, for a lifting,...

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Business

Spanx partners with League One Volleyball to support young volleyball players

Shapewear and lifestyle brand Spanx has partnered with League One Volleyball (LOVB), a leading youth volleyball brand, launching its professional league in the United States later this year in support of young volleyball players. This is the first time Spanx has partnered with a professional sports brand and league. The partnership sees Spanx...

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Business

Spanx promotes Caroline Whitton to CEO & names Jeanne Jackson as Executive Chair

Shapewear and lifestyle brand Spanx announced the appointment of two new executive positions as the brand ushers in a new generation of leadership. The board of Directors at Spanx LLC has promoted Caroline (Cricket) Whitton to the position of Chief Executive Officer (CEO) and appointed Jeanne Jackson as Executive Chair. Cited as "the driving...

Retail|In Pictures

Spanx opens first apparel pop-up in the UK

US shapewear brand Spanx has opened its first apparel pop-up in the UK at Selfridges in London, building on successful retail activations in New York, Washington DC, and Miami. Located in Selfridges' Denim Studio on the third floor, the exclusive pop-up space showcases Spanx’s apparel and activewear for women, including leggings, jeans,...

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Business

Oprah Winfrey and Reese Witherspoon among new investors for Spanx

Womenswear brand Spanx had announced that investment firm Blackstone has closed a majority investment in the business, at a valuation of 1.2 billion dollars, with the addition of a number of new investors also participating in the closing. Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd, as well as female-founded G9 Ventures, are among...

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Business

Spanx sells majority stake to investment firm Blackstone

Spanx has sold a majority stake to private equity firm Blackstone in a deal that values the US shapewear brand at 1.2 billion dollars. The Atlanta, Georgia-headquartered company said the acquisition will help accelerate its digital transformation, expand its global footprint, and add new categories. Spanx founder Sara Blakely will retain “a...

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Business

Sara Blakely, CEO and founder of Spanx, donates 5 million to help female entrepreneurs

New York - In an article posted shared through LinkedIn, Sara Blakely, CEO and founder of Spanx, explained her decision to donate 5 million dollars “directly to female entrepreneurs to help their businesses, families and employees.” In the context of a pandemic that is rapidly taking a fatal toll on lives and businesses worldwide, Blakely points...