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Fashion

New Balance stakes claim in trail running market with Mont-Blanc Marathon deal

New Balance announced it has secured a five-year title sponsorship of the prestigious Mont-Blanc Marathon, marking a significant push into the outdoor sports sector ahead of the 2025 edition. The partnership pairs the 118-year-old American sportswear manufacturer with one of trail running's most storied events, which attracts nearly 10,000...

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Fashion Featured

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

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