Sportswear news and archive

Game 7 partners with Centric Brands to launch an apparel line

Multi-platform sports and entertainment brand Game 7 has launched its debut apparel collection in partnership with Centric Brands exclusive in Amazon Stores in the US. The line is described as a “style-driven sports team apparel collection” and aims to offer an elevated take on athleticwear, including exclusive National Basketball Association...

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Nike Doubles down on China with new Shanghai creative studio

As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...

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Macron announces “record” year with turnover exceeding 220 million euros

Italian sportswear brand Macron, known for its teamwear across football, rugby and basketball, has reported a “record” 2024 with double-figure growth as the UK becomes its most relevant market alongside Italy. In a statement, Macron said consolidated turnover exceeded 200 million euros at a final figure of 223.6 million euros, 13.7 percent...

Fashion

Milan Design Week: Under Armour unveils regenerative sportswear with Unless

Sportswear giant Under Armour has taken to Milan Design Week with an immersive experience in which it has unveiled a “regenerative” sportswear collection made alongside “all-plant” fashion brand, Unless. From April 8 to 10, the two labels are hosting their joint immersive experience as part of the design week’s Fuorisalone schedule. Here, they...

Retail

Myprotein’s clothing line launches in Decathlon stores in the UK

MP Activewear, the clothing line from sports nutrition brand Myprotein, part of e-commerce group THG Plc, is launching in Decathlon stores across the UK. The partnership marks the first clothing partnership between Myprotein and a major retailer and MP Activewear’s first move into physical retail, with the e-commerce group adding that further...

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Arena strengthens 'Made in Italy' production

Arena is expanding its range of products manufactured in Italy. The Italian swimwear specialist is now also producing its new goggle model, "The One Plus", domestically, Arena announced. The product is manufactured in a production facility inaugurated last year in Campogalliano, Modena – approximately 60 kilometres from Bologna and 300...

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From track to runway: Why running now drives fashion

For a long time, jogging was just a sporting hobby, but today it has become much more than that. "Running" is a lifestyle statement that's crossed the finish line into the fashion world. From luxury running shoes to athleisure-ready running jackets, the lines between function and trend are increasingly blurred. At a run in Amsterdam's Nelson...

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Le Coq Sportif: A high-stakes battle to save the French icon

The future of Le Coq Sportif hangs in the balance over the coming weeks. Placed in receivership since November 2024, the historic sportswear brand, official outfitter of the French delegation for the Paris 2024 Olympic Games, has attracted interest from two potential buyers. One, backed by the French government, appears best positioned to ensure...

Business

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

Fashion

Celine’s new pilates collection is the latest intersection of high-end luxury and sports

A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...

Fashion |In Pictures

Fila unveils capsule collection with Hailey Bieber

Sportswear brand Fila has unveiled a capsule collection with its global ambassador Hailey Bieber, American model and founder of skincare brand Rhode. The 13-piece Fila x Hailey for spring/summer 2025 fuses sport heritage with contemporary style and has been “designed with Hailey’s effortless sensibility,” adds Fila in the press release. The...

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Sportswear brands face new crossroads as growth slows and consumer habits change

After several years of strong performance, the global sportswear and sporting goods industry is entering a period of tempered growth, with annual expansion projected to ease from 7 percent between 2021 and 2024 to 6 percent through 2029, according to McKinsey’s Sporting Goods 2025—The New Balancing Act report. This moderation — particularly...