Sportswear news and archive

Pacsun extend partnership with designer Aleali May for second NFL collection

Californian lifestyle brand Pacsun has extended its partnership with LA native and fashion designer Aleali May for the second iteration of its unisex NFL collection. The limited-edition NFL x Aleali May collection, designed and styled by May, includes a range of styles across graphic tees and boxy hoodies with double-sided prints that represent...

People

Decathlon appoints CEO for newly merged UK and Ireland business

Sportswear giant Decathlon has named Elena Pecos as chief executive officer of its UK and Ireland business. The retailer confirmed the news in a LinkedIn post, in which it said her appointment marks the creation of a new leadership structure, merging the teams of the two regions. Pecos has been at the helm of Decathlon Ireland since January...

Retail

New Balance unveils revamped NYC flagship store

Sportswear brand New Balance has reopened its flagship store on 5th Avenue, New York City, which now features a completely redesigned store interior. Interior of New Balance's revamped flagship store in Flatiron, NYC Credits: New Balance Officially opening its doors on Friday, September 12, during New York Fashion Week, the new 2,200 square foot...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

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Business

Inside the Dick’s Sporting Goods playbook: A deep dive into Foot Locker’s new parent company

While Foot Locker is well-known internationally, Dick’s Sporting Goods has largely flown under the radar outside of North America. But its trajectory, from a local bait-and-tackle shop to a 13 billion dollar sporting goods powerhouse, reveals a strategy built on consistent expansion, retail innovation and operational persistence. From bait shop...

Fashion

Abercrombie & Fitch named NFL fashion partner

US retailer Abercrombie & Fitch has been named as the official fashion partner of the National Football League (NFL). The multi-year agreement will see the brand carry out athlete-led campaigns and offer a series of player-designed apparel to build on its lifestyle assortment. In a release, Abercrombie said it intended to “blur the line between...

Fashion

Gola Classics to launch capsule collection with Engineered Garments

British footwear and sportswear brand Gola Classics has collaborated with renowned Japanese menswear label Engineered Garments to develop a special capsule collection for Fall/Winter 2025. The collection is inspired by the British roots of squash and its connection to Gola’s heritage. The capsule includes a reimagined Match sneaker from the...

Fashion

Orly announces first-ever multiyear partnership with the WNBA LA Sparks

Los Angeles nail brand Orly has signed a multi-year partnership with the WNBA’s LA Sparks, marking the first-ever nail partner for the team. Coinciding with Orly’s 50th anniversary, the launch of the three-year partnership sees Orly working with the Los Angeles women’s basketball team to create and debut customer nail looks for each player....

Fashion

British designer accuses Belgian football club Beerschot of plagiarizing shirt design

Belgian football club Beerschot has issued an official statement responding to accusations of plagiarism regarding its new football shirt. London-based Diana al Shammari accused the club of copying the floral pattern. Al Shammari is known on Instagram as ‘thefootballgal’. On her account, she embellishes football shirts with embroidery. She has...

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Fashion |Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

Fashion

Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...

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Business

Macron reports revenue growth in the UK, Europe and the US

Italian sportswear brand Macron, known for its teamwear across football, rugby and basketball, has reported revenue growth of 14.7 percent year-on-year for the first half of 2025, compared to 2024, and up 30 percent from 2023. Macron, which provides kits for football teams such as the 2025 FA Cup winners Crystal Palace and celebrity-owned...