SS27 news and archive

Colour trends as a business model: Behind the scenes of the new Première Vision

During its February 2026 edition, Première Vision Paris displayed how the seasonal colour palette published by the trade show is becoming an economic driver. Building on colour trends – in this case, those for SS27 – Première Vision is extending its model to new creative sectors: beauty, patisserie, music, photography and perfumery. In September...

Featured

Fashion

Lidewij Edelkoort: How food shapes colour and fashion for SS27

“Doing this work is becoming more and more difficult, almost every day,” Lidewij Edelkoort starts on stage during her SS27 trend seminar at Modefabriek, referring to the impact of global uncertainty. “But we keep trying to make sense of things, of the world and our profession. We need to continue. Nothing is lost yet. I absolutely still believe...

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Fairs

Munich Fabric Start & Bluezone: Pleasure, imperfection and the return of elegance

Munich (Germany) - This was the second edition of Munich Fabric Start/Bluezone under new leadership. Last March, new managing director Florian Klinder took over responsibility for the trade fairs from his brother, Sebastian Klinder, who had led them for over 17 years. “We deliberately chose the motto ‘Pleasure’. It is about enjoying fashion,...

Fashion

Spring/summer 2027 trends seen at Milano Unica

The trends for the spring/summer 2027 season showcased at Milano Unica, a trade fair that recently concluded in Milan, are led by the Natural and Shadow concepts. The Sun theme stands out for a broader and more detailed selection. It maintains strong consistency with the imagery and needs of the summer season. The next edition of Milano Unica is...

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Fashion

4 SS27 fashion trends that help consumers resist unrest and AI

Starting a new year with fresh inspiration is always a positive beginning. Trend forecaster Christine Boland provided just that with her forecast for spring/summer 2027. She identified four key movements, and FashionUnited presents the highlights. Following dynamics: weightless volume, abundant pleats and ‘nothing stiff’ Boland always frames her...

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Fashion

Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'

According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...

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Fashion

Trends 2027: David Shah decodes the five key signals set to transform textiles

From October 22 to 24, 2025, the Palais des Festivals in Cannes hosts Mare di Moda, the leading European trade show for beachwear, lingerie and athleisure fabrics. Each year, this event attracts some of the continent's most innovative designers, manufacturers and design studios. Beyond the swimwear and innovative fibres, Mare di Moda also...

Fashion |In Pictures

Spotted on the catwalk: The WGSN spring/summer 2027 colours

From eye-catching royal blue and bold orange to softer shades like lilac pink, light green-infused khaki, and earthy brown with a subtle pink hue — WGSN’s and Coloro’ s spring/summer 2027 colour palette is already making waves on the catwalks. The five trend-defining trend tones, selected in collaboration with Coloro, are being embraced by...

Fashion |In Pictures

Spotted on the catwalk: WGSN and Coloro’s Colour of the Year 2027, Luminous Blue

Luminous Blue, a “mysterious and eccentric” shade, was named WGSN and Coloro’s Colour of the Year for 2027 on April 29. The choice of the strong blue pigment reflects what the duo said was an increase in demand for colours that “provide a sensory link to tradition, culture and wisdom”, with this particular shade offering both versatility and...

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Fashion

WGSN and Coloro name ‘Luminous Blue’ Colour of the Year 2027

“Both mysterious and eccentric” is how ‘Luminous Blue’ is described. The strong blue shade has been named Colour of the Year for 2027 by trend forecasting agency WGSN and its colour subsidiary Coloro, which simultaneously revealed their key colours for the SS27 season. According to WGSN’s senior colour strategist, Clare Smith, Luminous Blue...