Stitch Fix news and archive

Stitch Fix launches new Compliment Guarantee to help boost confidence

Online personal styling service Stitch Fix has launched a new guarantee to help reinforce the notion that great style goes further than just clothes, but that it is also about showing up confidently. Introduced ahead of National Compliments Day on January 24, Stitch Fix has introduced a ‘Compliment Guarantee.’ Designed to combat the...

Fashion

Stitch Fix shares its color prediction for 2026

Stitch Fix, the online personal styling service, has shared its prediction for the main color of 2026 in its latest report. Based on billions of client data points on style and fit, Stitch Fix’s color for the year for 2026 is chili red. A bold, bright shade that is said to reflect strong energy and modern sophistication, this color is predicted...

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Stitch Fix Q1 revenues increase 7.3 percent

Stitch Fix, Inc., the online personal styling leader, reported a strong start to fiscal 2026 with first-quarter net revenue accelerating 7.3 percent year-over-year to 342.1 million dollars, reflecting successful execution of its transformation strategy. CEO Matt Baer credited the gains to leveraging GenAI technology, stylist expertise, and a...

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Stitch Fix: Transformation strategy drives Q4 revenue growth

Stitch Fix, the online personal styling service, reported its financial results for the fourth quarter and full fiscal year 2025, highlighting a second consecutive quarter of year-over-year revenue growth on an adjusted basis. For the fourth quarter, net revenue was 311.2 million dollars, a 4.4 percent increase when adjusted for the extra week...

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Fashion |Report

New Stitch Fix research highlights challenges of summer workwear dress codes

With temperatures hitting over 100 degrees Fahrenheit this week, the urge to wear a slip dress or flipflops to work increases, until traditional office dress codes come to mind, that is. A recent survey from Creative Access, a diversity and inclusion social enterprise, underscores this uncertainty when it comes to summer workwear: 82 percent of...

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Stitch Fix returns to revenue growth in Q3, ‘exceeded expectations’

Personal styling platform Stitch Fix returned to year-over-year revenue growth in the third quarter of fiscal year 2025, ended May 3. The company reported a net revenue increase of 0.7 percent to 325 million dollars, despite a 10.6 percent decrease in active clients. In a release, Stitch Fix’s chief executive officer, Matt Baer, said: “Our...

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Market cheers Stitch Fix outlook, despite Q2 revenue decline

For the second quarter of 2025, online styling service Stitch Fix recorded a 5.5 percent decrease in net revenue to 312.1 million dollars. However, net revenue per active client of 537 dollars, increased by 4.3 percent year-over-year. Despite the revenue drop, the market reacted favourably to the company's outlook. For fiscal 2025, sales are...

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Fashion

Trends for 2025: The Color Purple, Cowboy Boots & Play on Proportions

As the year draws to a close, style, and trend forecasters, have been hard at work analyzing data to predict what some of the hottest styles and trends in fashion will be in 2025. Shaped by pop culture, mainstream media, consumer habits, runway designer looks, and even political shifts, it seems like we're in for a year of cowboy-themed looks,...

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Stitch Fix posts 12.6 percent drop in Q1 revenues

Online personal styling service Stitch Fix reported first quarter net revenue of 318.8 million dollars, a decrease of 12.6 percent year-over-year. For the second quarter, the company forecasts revenue to range between 290 million dollars to 300 million dollars, down between 9 to 12 percent and adjusted Ebitda in the range of 8 million dollars to...

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Fashion

New research from Stitch Fix highlights the key challenges shoppers face most frequently

Online personal styling service Stitch Fix recently surveyed close to 1,500 US consumers in an attempt to uncover some of the most common challenges faced when looking for clothes that fit well and look good. According to results, 88 percent of consumers find it stressful to try on clothes and find pieces that fit well, struggling with feelings...

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Stitch Fix Q4 revenues decline by 12.4 percent

Online personal styling service Stitch Fix reported fourth quarter net revenue of 319.6 million dollars, decreased by 12.4 percent or by 18.3 percent adjusted for the impact of the extra week. Gross margin for the quarter of 44.6 percent, increased by 50 basis points, net loss was 35.7 million dollars and diluted loss per share was 29 cents. The...

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Fundraising crunch could hit fashion start-ups

The fashion startup ecosystem is experiencing a significant downturn as founders grapple with an increasingly challenging fundraising environment. Recent data from Carta, a leading equity management platform, reveals a troubling trend of company closures that has been steadily rising over the past two years, with fashion-focused startups...