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Adidas expands streetwear app Confirmed to UK, Europe

Adidas has expanded its streetwear-inspired app Confirmed to the UK, France, Italy, Poland, Spain, Germany and the Netherlands. The app, which Adidas debuted in August 2020 in the US before expanding it months later to China, taps into the burgeoning streetwear sneaker market and is dedicated to product drops, never-before-seen content and “...

Mar. 2, 2021