Streetwear news and archive

Grand Collection’s bold shift to See Now Buy Now

In the Chelsea Gallery District New York’s Grand Collection did more than unveil its Fall 2025 line, they staged a declaration. The brand’s decision to host a See Now Buy Now runway show, timed with the launch of its long-rumoured collaboration with New Balance, may well be evidence that the old fashion calendar is bending to the pressures of...

Fashion

Snow Milk launches capsule collection with Wall Street analyst Dan Ives

Brooklyn-based streetwear label Snow Milk has partnered with Wall Street analyst Dan Ives to launch an exclusive capsule collection. The Snow Milk x Dan Ives collection features a range of unisex essentials bearing Doobie Duke Sims, the founder of Snow Milk, signature graffiti-inspired graphics and designs from Dan Ives’ unique sense of style. “...

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Fashion

Lidewij Edelkoort: Fashion becomes conventional

“Convention is becoming very important,” Edelkoort shared about AW26/27, speaking with wonder on her own appreciation for ‘very conventional clothing’. A photo featuring a pleated high-collar blouse; a classic, fine-knit crew neck jumper; and a pearl necklace, is among her favourite images from her presentation, alongside a cute cat picture. “...

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Fashion

G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

Fashion

Newly tied: How casual the tie hangs for SS26

When the working day ends in the financial districts of the world, businessmen loosen their ties. In other offices, the rules of business attire have relaxed, especially since the pandemic, and the formal accessory remains in the wardrobe. During this casualisation, a new generation – one that had to learn to tie a knot via a TikTok video – has...

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Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

Fashion

Sprayground marks 15th anniversary with milestone collection featuring over 100 designs

Streetwear brand Sprayground is celebrating its 15th anniversary in a big way. The urban label has released a special collection, inspired by four of its most iconic styles, each revised to highlight Sprayground’s evolution. The 15th anniversary collection features more than 100 pieces, including backpacks, luggage, duffle bags, gaming chairs,...

Fashion

Eckō Unltd. to launch a capsule collection with Jalen Williams

American streetwear brand Eckō Unltd., part of the Iconix Brand Group, is teaming up with NBA All-Star Jalen (J-Dub) Williams, one of the standout basketball players for the Oklahoma City Thunder. Williams, who is in just his third season with the NBA, will become the brand’s newest ambassador and capsule collaborator, launching a collection...

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People|Interview

Patta founders pass the baton: How the new leadership continues the vision

Stepping down as the founder of a company is not always easy. However, with long-term growth in mind, it can actually be beneficial for a business. This allows founders to focus on the creative ideas and passion they have always had, while operational activities are handed over to someone else, ensuring focus and quality are maintained. Such a...

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Business

Bluestar Alliance acquires streetwear brand Palm Angels

Bluestar Alliance, the global brand management company that owns, manages, and markets premium fashion, lifestyle, and consumer brands, has acquired luxury streetwear label Palm Angels to expand its global presence. The move follows Bluestar Alliance's recent acquisition of Off-White from LVMH and underscores the brand management company’s...

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Fashion

Anta, Ugg and Ralph Lauren come out on top in StockX’s ‘Big Facts’ index

Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...

Fashion |In Pictures

Arsenal unveils streetwear collaboration with Aries

British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...