Survey news and archive

2023 Millennial Survey reveals post-pandemic spending habits

The investment bank Roth MKM published its proprietary 2023 Millennial Survey last week, displaying trends, spending patterns and favourite brands of various categories. Managing director and head of consumer investment banking at Roth MKM Paul Zaffaroni sums up in a release: “Health and wellness and convenience have become more important for...

Fashion Featured

Nike, Coach, Lululemon rated top brands by US teens

Piper Sandler’s Semi-Annual Generation Z Survey of American teens shows Nike as top footwear and apparel brand of choice. Coach, Michael Kors and Lululemon also score high. Now in its 43rd year, the survey highlights discretionary spending trends and brand preferences from 7,100 teens across 44 U.S. states with an average age of 16.2 years. “Our...

RetailFeatured

Post-Covid: Consumers prioritize engagement, functionality and enriched experiences

The fragility of a consumer’s purchasing journey is revealed post-Covid-19, with nearly four in ten UK shoppers abandoning a purchase at least once a week. That’s according to new research commissioned by payment provider Klarna and e-commerce platform BigCommerce, who called on retailers to prioritize shoppers’ needs for the sake of their...

Business

Study shows that Gen Z’s core values are here to stay post-Covid

While the coronavirus is a “defining moment” in the lives of people belonging to Generation Z, it reinforces their belief of constant change, as the pandemic is simply one of the pivotal events that has taken place in their lifetime. That’s according to research and advisory firm Gen Z planet LLC, which recently commissioned two surveys on...

Retail

Doddle survey indicates the importance of retailers’ returns experience

In their e-commerce experience, consumers consider returns as equally significant as delivery and payment and many feel that retailers’ returns process for previously purchased items could be improved. That’s according to a survey commissioned by international e-commerce solution provider Doodle. In May 2020, the company conducted a survey,...

Fashion

Interactive poll: What do you think about the new Prada x Adidas collab?

It's finally here. The first pictures of the collaboration between German sportswear giant Adidas and Italian fashion house Prada were unveiled on Monday. The limited-edition product sees the iconic Adidas Originals Superstar model in white adorned with black Prada logos. There are only 700 pairs and each comes with a different serial number....