Sweaty Betty news and archive

Sweaty Betty losses widen in FY23 amid reorganisation

Athleisure retailer Sweaty Betty has published its accounts for the year to 31 December 2023, during which the company’s turnover took a significant hit, dropping by 23.5 million pounds, a 14 percent decrease on the year prior. This resulted in a turnover amounting to just under 144.3 million pounds. The company noted that its performance in...

Wolverine World Wide names Mike Maloney Chief Product Officer

The Work Group of Wolverine World Wide, Inc, the parent company of Wolverine, CAT, Sweaty Betty and Hush Puppies among others, has appointed industry veteran Mike Maloney as its new chief product officer. In his new role, Maloney will lead product development, merchandise strategy, and market expansion initiatives for all brands within the Work...

Retail

Sweaty Betty adds two new stores in the US

London-based women’s activewear brand Sweaty Betty has opened two new US stores as it returns to a brick-and-mortar presence in the market. The activewear brand, owned by Wolverine World Wide, Inc., opened stores in Chicago's Southport neighbourhood and Washington, D.C.'s Georgetown area earlier this month. Both feature Sweaty Betty's collection...

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Business

Wolverine Worldwide Q1 revenues drop 34 percent, names new CFO

Wolverine Worldwide revenues of 394.9 million dollars declined 34.1 percent or 34.6 percent on a constant currency basis. Revenues from the ongoing business were down 24.5 percent or 25.1 percent constant currency to 390.8 million dollars. Gross margin for the quarter improved 650 bps to 45.9 percent, while adjusted gross margin improved 250 bps...

Fashion |In Pictures

Merrell and Sweaty Betty collaborate on a hiking collection

Wolverine Worldwide sister brands, outdoor footwear brand Merrell and British activewear retailer Sweaty Betty have joined forces for the first time on an exclusive outdoor hiking capsule collection for women. Launching on March 25 on Merrell’s website and then on Sweaty Betty from April 2, the collaboration is in celebration of “sisterhood...

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Fashion

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...

People

Sweaty Betty names Kerry Williams as chief marketing officer

Sweaty Betty has announced the appointment of Kerry Williams as chief marketing officer (CMO). Williams, the company said in a statement, brings more than 14 years of marketing leadership experience in the sports sector to Sweaty Betty. She most recently served as chief marketing officer of Myzone Group, a connected fitness and wearable tech...

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Business

Sweaty Betty posts full year loss, sales decline 8.5 percent

Sweaty Betty, now part of the Wolverine Worldwide, recorded a sales decline of 15.5 million pounds or 8.5 percent to 167.7 million pounds for the year to January 1, 2023. Accounts filed with the Companies House show that the company made a loss of 4.3 million pounds for the year compared to profit of 11.4 million pounds in the previous year....

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Business

Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...

Retail

Sweaty Betty transforms omnichannel with NewStore platform

Women’s activewear and lifestyle brand Sweaty Betty has rolled out NewStore’s mobile point-of-sale solution across 73 stores in the UK and Ireland. Sweaty Betty has replaced its legacy point-of-sale with NewStore’s technology to allow the London-based brand to run its retail operations entirely on iPhone, laying the groundwork for the company’s...

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People

Sweaty Betty names Melissa Mullen as president

Women’s activewear brand Sweaty Betty, which was acquired by American footwear group Wolverine Worldwide in 2021, has named Melissa Mullen as its new global brand president. Mullen, described as a “seasoned consumer-focused and omnichannel retail leader,” in the press release, was most recently vice-president and general manager of UK and...

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Business

Wolverine places Sweaty Betty under London-based international group

Wolverine World Wide has announced that Sweaty Betty, the women’s activewear brand acquired in August 2021, will now report into the company’s London-based international group led by Isabel Soriano, which is responsible for the operations outside the US. This move, the company said, “will more closely align Sweaty Betty with Wolverine’s global...