Sweaty Betty news and archive

Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...

Retail

Sweaty Betty transforms omnichannel with NewStore platform

Women’s activewear and lifestyle brand Sweaty Betty has rolled out NewStore’s mobile point-of-sale solution across 73 stores in the UK and Ireland. Sweaty Betty has replaced its legacy point-of-sale with NewStore’s technology to allow the London-based brand to run its retail operations entirely on iPhone, laying the groundwork for the company’s...

PeopleFeatured

Sweaty Betty names Melissa Mullen as president

Women’s activewear brand Sweaty Betty, which was acquired by American footwear group Wolverine Worldwide in 2021, has named Melissa Mullen as its new global brand president. Mullen, described as a “seasoned consumer-focused and omnichannel retail leader,” in the press release, was most recently vice-president and general manager of UK and...

BusinessFeatured

Wolverine places Sweaty Betty under London-based international group

Wolverine World Wide has announced that Sweaty Betty, the women’s activewear brand acquired in August 2021, will now report into the company’s London-based international group led by Isabel Soriano, which is responsible for the operations outside the US. This move, the company said, “will more closely align Sweaty Betty with Wolverine’s global...

PeopleFeatured

Sweaty Betty CEO and COO step down

Sweaty Betty is to bid goodbye to its CEO and COO as the athleisure brand restructures following its takeover in 2021. The Notting Hill-founded company, which launched in the late 1990s was bought for 300 million pounds by Wolverine Worldwide, an American footwear manufacturer based in Michigan. The transformation will see chief executive Julia...

Business

Sweaty Betty reports 45 percent increase in FY turnover

Sweaty Betty has hailed a “strong year” in the 12 months to January 2 fuelled by a particularly good performance from its online business. The sportswear brand saw a 45 percent increase in turnover of 183.2 million pounds, up from 126.5 million pounds a year earlier. The company continued to be impacted by store closures during the period, but...

BusinessFeatured

Wolverine Worldwide Q1 revenue up 20 percent, reaffirms FY outlook

Wolverine Worldwide has reaffirmed its full-year outlook after reporting revenue and earnings ahead of expectations in the first quarter of the year. In the three months ending April 2, the US company reported a 20.4 percent year-over-year increase in revenue to 614.8 million dollars. Including the company’s Sweaty Betty brand,...

BusinessFeatured

Wolverine Worldwide's Q3 revenues grow by 29.1 percent

Wolverine World Wide, Inc. said reported revenue was 636.7 million dollars, up 29.1 percent versus the prior year. On a constant currency basis, revenue was up 28.2 percent versus the prior year. Ecommerce reported revenue was up 45 percent versus the prior year and up 126 percent versus 2019. “The company delivered strong double-digit revenue...

Fashion |In Pictures Featured

Halle Berry unveils second collection with Sweaty Betty

Hollywood actress Halle Berry has unveiled a second Re-Spin collection with activewear brand Sweaty Betty, after pieces from the first collaboration in May sold out within 24-hours. The 24-piece autumn Re-Spin Edit focus on “effortless layers in time for the cosy season” with pieces in a colour palette of soft greens, warm creams and deep,...

Business

Wolverine Worldwide sells 550 million dollars in bonds to refinance debt

Wolverine Worldwide has announced the sale of 550 million dollars of 4 percent Senior Notes due in 2029 as it looks to increase the liquidity and flexibility of its capital structure. The US footwear and apparel manufacturer said it used the net proceeds from the sale, together with borrowings under its amended senior credit facility, to redeem...

BusinessFeatured

Wolverine Worldwide acquires Sweaty Betty for 410 million dollars

Wolverine World Wide, Inc. has acquired Sweaty Betty, a global fitness and lifestyle brand with the transaction valued at approximately 410 million dollars. “The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company....

Fashion Featured

Sweaty Betty collaborates with Halle Berry

British fitness and lifestyle brand Sweaty Betty is launching its first major US product collaboration with actress Halle Berry and her wellness brand Re-Spin. The limited-edition, 22-piece Re-Spin edit includes a mix of technical and lifestyle clothing, such as workout leggings, tops and loungewear inspired by boxing and Japanese jiu-jitsu....