Sweaty Betty news and archive

Wolverine Worldwide surprises with strong second quarter growth

US footwear and apparel supplier Wolverine World Wide Inc. (Wolverine Worldwide) continued on a growth path in the second quarter of the 2025 financial year. On Wednesday, the group announced surprisingly strong increases in revenue and earnings. In the three months to 28 June, consolidated revenue amounted to 474.2 million dollars. This...

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Sweaty Betty losses widen in FY23 amid reorganisation

Athleisure retailer Sweaty Betty has published its accounts for the year to 31 December 2023, during which the company’s turnover took a significant hit, dropping by 23.5 million pounds, a 14 percent decrease on the year prior. This resulted in a turnover amounting to just under 144.3 million pounds. The company noted that its performance in...

Wolverine World Wide names Mike Maloney Chief Product Officer

The Work Group of Wolverine World Wide, Inc, the parent company of Wolverine, CAT, Sweaty Betty and Hush Puppies among others, has appointed industry veteran Mike Maloney as its new chief product officer. In his new role, Maloney will lead product development, merchandise strategy, and market expansion initiatives for all brands within the Work...

Retail

Sweaty Betty adds two new stores in the US

London-based women’s activewear brand Sweaty Betty has opened two new US stores as it returns to a brick-and-mortar presence in the market. The activewear brand, owned by Wolverine World Wide, Inc., opened stores in Chicago's Southport neighbourhood and Washington, D.C.'s Georgetown area earlier this month. Both feature Sweaty Betty's collection...

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Wolverine Worldwide Q1 revenues drop 34 percent, names new CFO

Wolverine Worldwide revenues of 394.9 million dollars declined 34.1 percent or 34.6 percent on a constant currency basis. Revenues from the ongoing business were down 24.5 percent or 25.1 percent constant currency to 390.8 million dollars. Gross margin for the quarter improved 650 bps to 45.9 percent, while adjusted gross margin improved 250 bps...

Fashion |In Pictures

Merrell and Sweaty Betty collaborate on a hiking collection

Wolverine Worldwide sister brands, outdoor footwear brand Merrell and British activewear retailer Sweaty Betty have joined forces for the first time on an exclusive outdoor hiking capsule collection for women. Launching on March 25 on Merrell’s website and then on Sweaty Betty from April 2, the collaboration is in celebration of “sisterhood...

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Fashion

Sweaty Betty rebrands with new campaign to end toxic exercise narratives

Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...

People

Sweaty Betty names Kerry Williams as chief marketing officer

Sweaty Betty has announced the appointment of Kerry Williams as chief marketing officer (CMO). Williams, the company said in a statement, brings more than 14 years of marketing leadership experience in the sports sector to Sweaty Betty. She most recently served as chief marketing officer of Myzone Group, a connected fitness and wearable tech...

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Sweaty Betty posts full year loss, sales decline 8.5 percent

Sweaty Betty, now part of the Wolverine Worldwide, recorded a sales decline of 15.5 million pounds or 8.5 percent to 167.7 million pounds for the year to January 1, 2023. Accounts filed with the Companies House show that the company made a loss of 4.3 million pounds for the year compared to profit of 11.4 million pounds in the previous year....

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Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...

Retail

Sweaty Betty transforms omnichannel with NewStore platform

Women’s activewear and lifestyle brand Sweaty Betty has rolled out NewStore’s mobile point-of-sale solution across 73 stores in the UK and Ireland. Sweaty Betty has replaced its legacy point-of-sale with NewStore’s technology to allow the London-based brand to run its retail operations entirely on iPhone, laying the groundwork for the company’s...

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Sweaty Betty names Melissa Mullen as president

Women’s activewear brand Sweaty Betty, which was acquired by American footwear group Wolverine Worldwide in 2021, has named Melissa Mullen as its new global brand president. Mullen, described as a “seasoned consumer-focused and omnichannel retail leader,” in the press release, was most recently vice-president and general manager of UK and...