Technology news and archive

Zalando acquires 3D technology specialist DeepAR

Zalando is acquiring London-based startup DeepAR and its associated ShopAR platform featuring 3D technology. The e-tailer confirmed the acquisition in a press release to FashionUnited. Financial terms of the deal were not disclosed. Matthias Haase, vice president of Content Solutions at Zalando, commented: “We are incredibly excited to welcome...

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Meta outlines 2025 vision

Meta's direction for 2025 signals significant implications for digital fashion marketing and e-commerce strategies. According to The New York Times, CEO Mark Zuckerberg recently addressed 70,000 employees, outlining the company's focus on artificial intelligence, data center expansion, and metaverse development, following a strong financial...

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Burberry appoints Charlotte Baldwin as Chief Information Officer

Burberry has announced the appointment of Charlotte Baldwin as its Chief Information Officer, a move that underscores the luxury brand’s increasing focus on digital transformation. Baldwin, currently serving as Global Chief Digital and Information Officer at Costa Coffee, will assume her new role at the end of March 2025. She will lead Burberry’...

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Study: How does automation affect workers in Bangladesh’s RMG sector?

Bangladesh is the second largest exporter of readymade garments (RMGs) after China, contributing 10.35 percent of the national GDP and 84.58 percent of the country's exports in fiscal year 2023. The country is also home to 61 of the top 100 highest-rated LEED-certified factories in the world and 229 LEED-certified green factories....

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The Rise of Temu: Disruption, convenience, and the hidden costs of hyper-consumerism

In an era of digital marketplace transformation, Temu has emerged as a lightning rod for both economic innovation and critical scrutiny of contemporary consumption patterns. The platform's meteoric rise — achieving a 53 percent year-on-year growth in monthly active users in the United Kingdom — represents more than a digital success story; it...

Fashion

Jacquemus returns to Paris Fashion Week with Apple partnership

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared. In a statement on...

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Perfect Corp. acquires virtual try-on expert Wannaby

Beauty and fashion tech solutions provider Perfect Corp. has entered into an agreement with Farfetch, to acquire Wannaby, a digital immersive experiences expert. This acquisition, Perfect Corp. said in a release, represents a significant milestone in integrating advanced technology, enabling the company to expand its offerings into new luxury...

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From creative to strategic: The impact of AI on the fashion industry according to Euromonitor

Generative AI (Gen AI) has evolved from an emerging innovation to an indispensable strategic component for the fashion industry. According to the latest report from Euromonitor International, this technology is redefining creative processes and customer interaction, marking a turning point in how fashion businesses operate. Summary • Generative...

Fashion

Amazon dominates holiday gift search

Amazon has emerged as the dominant online platform for UK holiday shoppers, with over half (52 percent) turning to it for festive gift inspiration, surpassing Google, which attracted only 31 percent of shoppers, according to recent research by Nosto. Generative AI tools like ChatGPT are quickly gaining relevance, with 8 percent of UK consumers...

Fashion Featured

Fashion's fixation with rankings: How data became luxury's new currency

In an industry historically guided by intuition and creative vision, the rise of data-driven rankings like the Lyst Index offers a revealing glimpse into fashion's evolving relationship with metrics and market intelligence. The latest quarterly report from the fashion shopping platform demonstrates why these rankings have become essential...

Fashion |Opinion Featured

Why the Prada space suit matters

The fashion industry, long criticised for its cyclical and often repetitive nature, may have found a truly innovative frontier in the realm of space exploration. This groundbreaking development comes at a time when fashion marketing and design have begun to feel increasingly homogeneous, with brands struggling to differentiate themselves in a...

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Vestiaire Collective announces AI advancements and tech appointments

Resale fashion platform Vestiaire Collective is continuing to invest in Artificial intelligence (AI) driven technologies with a new AI-powered search engine, alongside the arrival of two tech veterans to further develop and implement its tech strategy globally. Stacia Carr joins Vestiaire Collective as the company’s new chief technology and...