Technology news and archive

Alpha Modus sues H&M for patent infringement

US company Alpha Modus, specialising in the development of technologies for the retail industry, continues its fierce battle for the protection of its industrial and intellectual property. On this occasion, it has filed a lawsuit against Swedish fashion multinational H&M Group. It comes to light following the lawsuit filed against Spanish...

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AI, AI, who is the most stylish in the land?

Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...

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US company Alpha Modus sues Inditex for patent infringement

Madrid – US-based Alpha Modus, a company specialising in the development of technological solutions for retail, has filed a lawsuit against Spanish fashion multinational Inditex for patent infringement. Alpha Modus argues that the owner of chains such as Zara, Massimo Dutti and Bershka has violated its intellectual and industrial property. This...

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Levi’s Strauss doubles down on AI, introduces services for employees, customers and retail

Denim specialist Levi’s Strauss & Co. has revealed it is developing an artificial intelligence (AI) “orchestration platform” intended to automate and simplify workflows throughout the business. The platform, made in partnership with Microsoft, revolves around a “super-agent” that integrates several AI-powered sub-agents deployed across IT, human...

Fashion

Even Realities expands vision for wearable design

Shenzhen-based Even Realities, known for its minimalist approach to wearable technology, has unveiled two new products that blur the line between fashion accessory and intelligent device: the Even G2 Display Smart Glasses and the Even R1 Smart Ring. Positioned as the next evolution in discreet, human-centred design, the launch highlights a...

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Amazon shares soar on AI cloud computing boom

San Francisco, US – Amazon's shares soared by almost 10 percent on Thursday. The e-commerce giant announced better-than-expected earnings, driven by the growing demand for its AI cloud computing services. Quarterly sales increased by 13 percent, reaching 180.2 billion dollars across the company, it reported. Net income rose to 21.2 billion...

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EssilorLuxottica: Shares on the rise with 'med-tech' in sights

On October 21, 2025, EssilorLuxottica's shares continued their rise on the Paris Stock Exchange, following a surge of nearly +14 percent the previous week. This momentum reflects renewed investor confidence in the Franco-Italian group. It is now perceived as a key player at the intersection of luxury, health and technology. The catalyst was the...

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AI in fashion: H&M’s chief creative officer Jörgen Andersson on the Digital Twin journey

Artificial intelligence (AI) is rapidly reshaping the fashion industry. While some companies wait and see, others are taking bold steps forward. At H&M, one of the world’s largest fashion retailers, Chief Creative Officer Jörgen Andersson is exploring how AI can support creativity, most notably through the creation of digital twins. In this...

Retail

Customers will soon be able to shop Walmart products via ChatGPT

US retail giant Walmart has announced a new partnership with OpenAI, through which it will soon make its products available to shop via AI-driven chatbot, ChatGPT. The move is already being hailed by Walmart executives as a next step in e-commerce, shifting from a static to dynamic experience. “For many years now, e-commerce shopping experiences...

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AI in fashion: How Otrium uses AI for robotics and content creation

AI is rapidly conquering the fashion industry. While one company waits, another leads the way. Outlet platform Otrium uses artificial intelligence both behind the scenes in the warehouse and at the forefront with generative AI content. Co-founder Milan Daniels explains how this makes the company faster, smarter, and more customer-focused. He...

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Claros Technologies raises 10 million USD to accelerate global PFAS destruction technology

Claros Technologies, Inc. (“Claros”), a leader in high-flow PFAS destruction and analytical technologies, has secured 10 million USD in convertible note financing, which it will use to speed up the commercial deployment of its ClarosTechUVnPFAS Destruction System. The funding comes as manufacturers face increasing regulatory pressure,...

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Insights from PwC: The mindset of supply chain managers

Audit firm PwC surveyed 610 supply chain and operations managers about the digital transformation of supply chains. The aim was to identify their priorities and tensions, as the supply chain is still perceived as a cost centre, not a strategic lever. While the "Digital Trends in Opérations Survey 2025" report does not directly address the...