The Fabricant news and archive

The Fabricant receives European support for AI project to improve fashion industry

The European Union is providing financial support to the Amsterdam-based fashion-tech company The Fabricant for the development of an AI-driven initiative. In collaboration with the University of the Arts London (UAL), the Image to Pattern project focuses on automating the conversion of design sketches into production-ready patterns, according...

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Business|Interview

Chapter 2’s Kenneth Loo on what to expect from fashion tech in 2024

“I can see aspects of how we’re going to implement technology to allow us to fix what I think we can all agree on as those in the fashion industry is a pretty broken system,” Kenneth Loo said in a conversation with FashionUnited on the future possibilities of Web3 and emerging tech. Through such systems, the co-founder and chief executive of the...

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Fashion |In Pictures

In pictures: The Fabricant revamps 'Deep' collection with innovative AI

The Fabricant, a leading digital fashion house, has revived their revolutionary ‘Deep’ collection, first launched in 2017. "Deep was originally created in 2017 by processing data from Paris Fashion Week images in the computer and transforming its output into a 3D fashion collection," The Fabricant explained on its website. "Now, six years on and...

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Business

Web Summit: The Fabricant reveals plans to launch digital clothing via Zoom

Lisbon - One of the new products that The Fabricant will launch next year will be digital clothing for Zoom. This was revealed by Adriana Hoppenbrouwer, co-founder and chief marketing officer of the digital fashion company on Wednesday at Web Summit, the technology conference taking place in Lisbon this week. Hoppenbrouwer stated that as many as...

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Fashion

Highsnobiety partners with The Fabricant on PFW: Men’s collection

Media platform Highsnobiety has unveiled a new partnership with digital fashion house The Fabricant in the form of a virtual collection set to be released during the ongoing Paris Fashion Week: Men’s. The Fabricant has created 300 digital versions of the platform’s Not in Paris 5 collection of varsity jackets, each designed by collaborators of...

Fashion

Weekday teams up with The Fabricant on digital collectibles

High street retailer Weekday has taken further steps into the digital realm with the launch of two digital collectibles in collaboration with digital fashion house The Fabricant. The duo will be releasing a pair of sunglasses in two colourways as part of a limited-edition drop entitled Artifact 001, each available in both digital and physical...

Fashion

The Fabricant names Sevdaliza face of new digital wearables collections

Digital fashion house The Fabricant has unveiled a new partnership with Iranian-Dutch musician Sevdaliza, who will become the face of a new collection of digital wearables. Described by the brand as its ‘Icon’, Sevdaliza will be at the forefront of The Fabricant’s the XXories facewear range, which includes virtual earrings, facial piercings and...

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Business

The Fabricant to launch digital fashion storytelling project, Wholeland

Digital-only fashion house The Fabricant is set to unveil a new project based around visual storytelling and Web3 experiences. The idea for ‘Wholeland’ was revealed during a keynote address by Kerry Murphy, the platform’s co-founder and CEO, at global tech conference Web Summit. During the speech, Murphy said the concept will revolve around...

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Fashion

How digital and physical identities will intertwine in virtual fashion design

The metaverse, while not an entirely new concept, is still under continuous development. It's not one tangible facet but a multiverse of different virtual environments that allow users to explore online spaces and their place in them. It was this particular aspect that was investigated during a panel discussion at Met Ams, a newly established...

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Business

Digital fashion house The Fabricant raises 14 million dollars in funding

Amsterdam-based digital fashion house The Fabricant has raised 14 million dollars in a Series A funding round. The round was led by investor Greenfield One, with participation from Ashton Kutcher and Guy Oseary’s Sound Ventures, Red DAO and others, according to an article by VentureBeat shared by The Fabricant. The funding will be used to...

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Fashion

When virtual fashion stands up to the physical world

In the press and across social networks, the subject of virtual fashion is becoming increasingly more popular. But are these non-physical clothes the future of fashion? And where exactly can you find them? To find answers, FashionUnited took a look at the latest collection of Amsterdam-based digital fashion house The Fabricant. On its social...

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Fashion

Catwalks, trade fairs and fitting rooms: How the fashion industry is going digital

Like many industries, the fashion industry is going digital - it has been for years. But in recent months, with the outbreak of Covid-19 causing unprecedented disruption to global supply chains, wreaking havoc on physical retail and making the traditionally intimate world of fashion shows seem an alien remnant of a bygone era, that process has...