The North Face news and archive

69 percent of US consumers still willing to give up data for a better retail experience

Following recent data breaches at Adidas, Dior, and The North Face, consumers are trusting fashion brands less and less when it comes to their personal details. However, a new study, The Trust in CX, by Press Ganey Forsta, has found that the large majority of US consumers are still open and willing to share their data if it would offer them a...

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The North Face and Cartier join growing list of cyber attack targets

Sports brand The North Face and jewellery label Cartier are said to have become the latest fashion retailers to face cyber attacks. According to the BBC, North Face had contacted some customers revealing that it had discovered a “small-scale” attack in April. Hackers were reported to have targeted the brand through “credential stuffing”, a...

Fashion

North Face enhances UK repair services with Prolong partnership

Outdoor brand The North Face is partnering with aftersales technology firm Prolong to scale its product repair services across the UK. This initiative, in collaboration with their existing care and repair provider ACS Clothing Ltd, focuses on creating a more digital and customer-friendly post-purchase experience. The new system aims to simplify...

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VF Corporation's turnaround: Lower costs offset sales decline

The US apparel group VF Corporation experienced a decline in turnover in the 2024/25 financial year. At the same time, the parent company of brands such as The North Face, Vans and Timberland was able to significantly reduce its loss thanks to extensive cost-cutting measures. This is according to current results presented by the company on...

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Despite positive Q3, VF's Q4 outlook and dividend cut raise concerns

VF Corporation’s third quarter revenue was 2.8 billion dollars, up 2 percent driven by contributions from growth across regions with global strength at The North Face and Timberland brands, while Vans showcased a sequential improvement. The financial results for its third quarter fiscal 2025 ended December 28, 2024, were published today. VF’s...

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Fashion

Fashion’s new peak? The North Face x Skims launch collab collection

A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...

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Retail

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...

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VF expects its transformation program to reduce debt and drive profitability

VF Corp. has announced the medium-term financial targets including adjusted operating margin of at least 10 percent, adjusted gross margin of at least 55 percent, adjusted SG&A as a percentage of revenue of 45 percent or lower and net leverage of 2.5x or below. Commenting on the update ahead of the company’s investor day, Bracken Darrell, VF...

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VF posts Q2 profit, sales decline by 6 percent

Second quarter revenue at VF Corporation of 2.8 billion dollars, was down 6 percent, The North Face declined by 3 percent or 4 percent in constant dollars and Vans declined by 11 percent versus the same quarter last year. However the company reported earnings per share of 52 cents and adjusted EPS of 60 cents. Commenting on the second quarter...

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Fashion

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

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VF's Q1 loss widens, revenues drop

VF Corporation’s first quarter revenues of 1.9 billion dollars, were down 9 percent or 8 percent in constant dollars. The company reported loss per share of 67 cents and adjusted loss per share of 33 cents versus the first quarter of the previous year. VF also announced a quarterly per share dividend of 9 cents. Commenting on the first quarter...

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People

VF names Caroline Brown as global brand president of The North Face

VF Corporation has announced the appointment of Caroline Brown as global brand president of The North Face, starting the week of June 10, 2024. The company said in a statement that Brown succeeds Nicole Otto and, as a result of her appointment, Brown has resigned as a member of the VF board of directors. “With Caroline’s intense focus on brand...