The North Face news and archive

Despite positive Q3, VF's Q4 outlook and dividend cut raise concerns

VF Corporation’s third quarter revenue was 2.8 billion dollars, up 2 percent driven by contributions from growth across regions with global strength at The North Face and Timberland brands, while Vans showcased a sequential improvement. The financial results for its third quarter fiscal 2025 ended December 28, 2024, were published today. VF’s...

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Fashion

Fashion’s new peak? The North Face x Skims launch collab collection

A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...

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Retail

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...

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Business

VF expects its transformation program to reduce debt and drive profitability

VF Corp. has announced the medium-term financial targets including adjusted operating margin of at least 10 percent, adjusted gross margin of at least 55 percent, adjusted SG&A as a percentage of revenue of 45 percent or lower and net leverage of 2.5x or below. Commenting on the update ahead of the company’s investor day, Bracken Darrell, VF...

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Business

VF posts Q2 profit, sales decline by 6 percent

Second quarter revenue at VF Corporation of 2.8 billion dollars, was down 6 percent, The North Face declined by 3 percent or 4 percent in constant dollars and Vans declined by 11 percent versus the same quarter last year. However the company reported earnings per share of 52 cents and adjusted EPS of 60 cents. Commenting on the second quarter...

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Fashion

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

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Business

VF's Q1 loss widens, revenues drop

VF Corporation’s first quarter revenues of 1.9 billion dollars, were down 9 percent or 8 percent in constant dollars. The company reported loss per share of 67 cents and adjusted loss per share of 33 cents versus the first quarter of the previous year. VF also announced a quarterly per share dividend of 9 cents. Commenting on the first quarter...

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People

VF names Caroline Brown as global brand president of The North Face

VF Corporation has announced the appointment of Caroline Brown as global brand president of The North Face, starting the week of June 10, 2024. The company said in a statement that Brown succeeds Nicole Otto and, as a result of her appointment, Brown has resigned as a member of the VF board of directors. “With Caroline’s intense focus on brand...

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Business

VF names new CFO amid turnaround efforts to boost sales

Fourth quarter revenue of 2.4 billion dollars at VF Corporation, was down 13 percent with The North Face down 5 percent, brand DTC up 6 percent or 7 percent in constant dollars, with ongoing weakness in US wholesale. FY24 revenue of 10.5 billion dollars, was down 10 percent or 11 percent in constant dollars. The company also announced the...

Fashion

The North Face and icebreaker launch r capsule collection for Spring/Summer 2024

The North Face has partnered with outdoor performance wear brand icebreaker to create a capsule collection of adventure wear for Spring/Summer 2024. The new collection seeks to redefine comfort and performance and is made from merino wool and Tencel fabric blend that is 100 percent plastic-free. "In collaborating with The North Face, we've...

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Business

VF Corp to make retail push in MENA and SEA regions with 300 store openings

VF Corp, the parent company to Vans, The North Face and Timberland, is preparing to make a big push in the Middle East and North Africa (MENA) and Southeast Asia (SEA) markets over the next five years through a new distribution and retail deal with GMG. As part of the agreement, retail conglomerate GMG has been tasked with expanding the presence...

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Business

VF reports Q3 loss, revenues down 16 percent

VF Corporation reported a third quarter revenue decline of 16 percent or 17 percent in constant dollars to 3 billion dollars. The company’s loss per share was 11 cents, while adjusted earnings per share dropped to 57 cents. The company also announced a quarterly per share dividend of 9 cents and reiterated FY24 free cash flow guidance of...