THEORY news and archive

Theory names Marco Gentile CEO for Europe and UK

New York brand Theory has announced the appointment of Marco Gentile as its new chief executive officer for Europe and the UK, effective immediately. He joins the company from Chloé, where he previously served as chief commercial officer, overseeing the luxury brand’s global retail and wholesale operations. Prior to this, Gentile held a variety...

PeopleFeatured

Peter Do: The career trajectory of Helmut Lang's new creative director

Fashion designer Peter Do, known for his unique aesthetics and innovative designs, has been making waves in the fashion industry since his early days. Born in Vietnam, his passion for fashion led him to the US, where he had the opportunity to pursue his dream to be a designer. Do's journey in fashion began at the Fashion Institute of Technology...

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Peter Do appointed creative director Helmut Lang

Helmut Lang, the iconic fashion brand known for its revolutionary designs, has announced the appointment of Peter Do as its creative director. The brand has undergone several transformations and changes in ownership since its founder's departure in 2005. During its prime, Helmut Lang challenged gender norms, rejected excessive ornamentation, and...

Retail |In Pictures Featured

Inside Uniqlo’s Covent Garden store

Uniqlo and Theory, part of Fast Retailing Group, have opened their second joint retail location in the UK within a Grade II-listed former Victoria carriage hall in Covent Garden, London. The openings mark the 17th Uniqlo store in the UK and Theory’s fourth. The unique retail space, previously occupied by luxury department store The Shop at...

Retail |In Pictures Featured

Uniqlo and Theory unveils joint store in London

Fast Retailing Company will open the doors to its first joint retail store featuring Uniqlo and Theory in the same location in the UK and across Europe on April 21. The 20,450 square foot store located at 101-113 Regent Street is being described as Uniqlo’s “most significant store to date” and reinforces the company’s commitment to the UK high...

People

Theory collaborates with Lucas Ossendrijver

Theory has partnered with Lucas Ossendrijver, a Dutch fashion designer known for his activewear-infused hybrid tailoring aesthetic and innovative approach to materials. For Theory, Ossendrijver will design men’s and women’s capsule collections inspired by urban lifestyle codes. His first collections will be unveiled in 2022. After designing...

Fashion

Uniqlo and Theory launch new collaboration for SS21

Global fashion brand Uniqlo, owned by Fast Retailing Co., is set to launch a new collaborative collection for Spring/Summer 2021 with New York-based label Theory, also part of the Fast Retailing brand portfolio. Uniqlo has announced the news on Instagram. Uniqlo and Theory joined forces for the first part of their collaborative collection back...

Fashion

Uniqlo and Theory team for capsule collection

Uniqlo has announced its latest collaborative menswear capsule collection, made in partnership with Theory. Both brands are owned by Fast Retailing Group. Launching on August 10, the collaboration will be part of Uniqlo's LifeWear line, lending Theory's signature minimalist and tailored style to the comfort and elevated style of LifeWear. The...

Fashion

Theory launches Theory 2.0 for the young professional

New York-based contemporary label Theory has launched its Theory 2.0 project with a curated capsule collection for the “modern working woman” that has been designed and spearheaded by its “young, forward-thinking members” employees. The capsule collection is described as “versatile and easy-to-wear” and is made up of 32 pieces that have been...

Fashion Featured

NYFW: Bohemian chic, streetwear, and keeping it casual cool

New York - NYFW: Men's rolled along with day 3, and the tides took a different turn today as designers got a little more bohemian for their collections. Asaf Ganot, who is famous for his deconstructed luxury, with elements like boiled wool and abraded corduroy being common in his collections, went more streetwear this season, with Brazilian...

Fashion Featured

It's a whole new Theory

Ever since Olivier Theyskens left Theory the spotlight was shining on what would happen with the label. There was no news of a new creative director announced, and the spotlight quickly faded from Theory as they went about their business as par usual. Well, Theory could only manage to stay out of the spotlight for so long, and as they make their...