ThirdLove news and archive

ThirdLove expands into swimwear with debut collection

Inclusive lingerie brand ThirdLove has expanded its product assortment with the launch of its first swimwear collection. The new line features three distinctive styles, including an underwear demi-top, classic bikini swim bottoms, and a high-rise swim bottom, each designed to offer women comfort and coverage while out and in the water. Created...

Business

ThirdLove acquires Kit Undergarments, prepares for relaunch

Bra brand ThirdLove has announced it has acquired Kit Undergarments and will be relaunching the intimates label through its own e-commerce site. The acquisition is the first major move for ThirdLove, as it looks towards a long-term growth plan for both brands and a continued expansion of its business through sub brands and brick and mortar...

Retail

ThirdLove personalizes ecommerce with virtual “Fitting Room”

ThirdLove has unveiled a new digital offering to help its shoppers get the most from their online experience. The online intimates retailer has launched “The Fitting Room” - an interactive quiz that builds upon the brand’s original Fit Finder quiz. The Fitting Room helps customers find their best products and fits through a series of questions...

Fashion

ThirdLove announces new entrepreneurial program called "TL Effect"

ThirdLove is working to support women of color. The online intimates brand has launched a new program meant to support and encourage early stage consumer-focused companies run by women entrepreneurs of color. Called “The TL Effect,” the program aims to foster "a future where founders of the country’s many businesses reflect its demographic,"...

Business

ThirdLove raises 55 million US dollars in funding round

Inclusive lingerie label ThirdLove, best known for its wide range of size options and half-cup bra sizes, has raised 55 million US dollars in funding. Founded in 2013 by two former Google executives, ThirdLove aims to offer “a bra for everybody”. The company was not looking for investors, but decided to accept an offer by private equity firm L....

Fashion

ThirdLove promotes body positivity with new size offerings

The bra brand ThirdLove will now carry 24 new sizes up to a 48-band size, and cups AA through H. The new offerings coincide with the company joining forces with body positivity advocate Justina Blakeney. Studies show that the average woman in American wears a size 16 while the average bra size is a 34DD. Many leading retailers, however, don’t...