TikTok news and archive

Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season. The move will see Kardashian, co-founder and chief creative officer of Skims, teaming up with OBB Media, the next-gen studio behind ‘A Nonsense Christmas with Sabrina...

Member

Business

Clarks strikes partnerships with Shein, Walmart and TikTok Shop

Footwear retailer Clarks has announced a slew of new wholesale partnerships with digital platforms as part of wider efforts to strengthen its online footprint. The company has announced its launch on fast fashion giant Shein; US retailers Walmart and Target; off-price platform Secret Sales; and social media site TikTok Shop. Speaking on the...

Member

Business

US and China trade talks: Focus on economy, trade, and TikTok

The US and China will resume trade talks next week. The US Treasury announced that Treasury Secretary Scott Bessent will meet with Chinese representatives in Madrid. Among them will be Vice Premier He Lifeng, who has led previous talks for China. There was no immediate confirmation from Beijing. According to the US announcement, Bessent will...

Member

Business

TikTok creators driving luxury growth for younger consumers

TikTok is continuing to drive growth for luxury brands, especially with younger consumers and first-time buyers, through creator-generated content and peer validation, according to new data from the social media platform and research company AYTM. According to a study of more than 3,000 luxury consumers across the UK, US, France and Italy in May...

Member

Business

TikTok shop joins Lectra's e-commerce platform, Neteven

TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...

Member

Business

TikTok exploits trade war to shift fake luxury goods

TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices. But while these "revelations" are spurious, behind them lurks a well-oiled machine for selling counterfeit goods that is making the most of the confusion surrounding trade tariffs. Chinese content...

FeaturedMember

Business

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

Member

Business

TikTok forms SME Council in UK to help shape local policies

Video-based social media platform TikTok has announced the launch of its first council for small-to-medium businesses in the UK, as it looks to establish a means to amplify entrepreneurs’ voices to local policymakers. The SME Council is made up of 20 small businesses that are using TikTok as a platform to reach new customers and sell their...

Member

Business

Amazon makes last-minute bid for TikTok: report

Amazon has made a last-minute bid to buy TikTok, which faces a US ban if not sold by its Chinese owner, the New York Times reported on Wednesday. The offer arrived in a letter to officials involved in talks regarding the sale of TikTok to appease US national security concerns, according to the New York Times. Amazon declined to comment on the...

Member

Business

QVC cuts 900 jobs as it pivots from TV shopping to digital platforms

QVC Group, the home shopping conglomerate behind QVC and HSN, has announced plans to cut approximately 900 jobs as part of a comprehensive reorganisation effort. This workforce reduction follows a concerning financial performance revealed in March, when the company reported a 6 per cent revenue decline for both the fourth quarter and full year...

Featured

Fashion

How fashion brands can win in the age of infinite scrolling

The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...

Fashion

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...