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Six arrested in the UK over suspected sale of counterfeit goods on TikTok

London police have arrested six people suspected of distributing falsely trademarked goods over TikTok Shop amid a broader crackdown on counterfeiting in the UK. The operation was carried out by the Police Intellectual Property Crime Unit (PIPCU) at the City of London Police, which worked closely with industry partners to execute warrants in...

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Live shopping: a digital bazaar just a click away

Teleshopping has not died; it has simply migrated to mobile phones. Live shopping, a blend of live video and instant purchasing, is revolutionising e-commerce. This has prompted tech giants, brands and small boutiques to invest in the format. “One euro starting price... 20 seconds to bid. Three, two, one, go!”. In front of multiple screens, Hugo...

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Fashion |Interview

Gen Z stewardship: How 23-year-old Alexei Hamblin is repositioning Slazenger for a new era

At just 23, Alexei Hamblin is steering one of British sport’s most storied names into a new era. As the young designer and entrepreneur overseeing the transformation of Slazenger under the umbrella of Frasers Group, Hamblin is tasked with modernising a 140-year-old heritage brand without losing the legacy that made it iconic, exploring...

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Fashion |Opinion

What if consumers stopped shopping for fashion?

After a costly festive season, January has become a financial reset for many households. What starts as No Spend January, a short-term pause on non-essential purchases, is increasingly extending into longer commitments such as a No Buy Year, as consumers look for structured ways to curb spending and rebuild financial stability throughout 2026....

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Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season. The move will see Kardashian, co-founder and chief creative officer of Skims, teaming up with OBB Media, the next-gen studio behind ‘A Nonsense Christmas with Sabrina...

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Clarks strikes partnerships with Shein, Walmart and TikTok Shop

Footwear retailer Clarks has announced a slew of new wholesale partnerships with digital platforms as part of wider efforts to strengthen its online footprint. The company has announced its launch on fast fashion giant Shein; US retailers Walmart and Target; off-price platform Secret Sales; and social media site TikTok Shop. Speaking on the...

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US and China trade talks: Focus on economy, trade, and TikTok

The US and China will resume trade talks next week. The US Treasury announced that Treasury Secretary Scott Bessent will meet with Chinese representatives in Madrid. Among them will be Vice Premier He Lifeng, who has led previous talks for China. There was no immediate confirmation from Beijing. According to the US announcement, Bessent will...

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TikTok creators driving luxury growth for younger consumers

TikTok is continuing to drive growth for luxury brands, especially with younger consumers and first-time buyers, through creator-generated content and peer validation, according to new data from the social media platform and research company AYTM. According to a study of more than 3,000 luxury consumers across the UK, US, France and Italy in May...

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TikTok shop joins Lectra's e-commerce platform, Neteven

TikTok Shop joined the network of Neteven, the e-commerce platform by technology company Lectra. Neteven already collaborates with major online marketplaces such as Amazon, Asos, Decathlon, and Zalando. Thanks to this new partnership with TikTok, a subsidiary of tech giant ByteDance, fashion brands can now sell their collections through one of...

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TikTok exploits trade war to shift fake luxury goods

TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices. But while these "revelations" are spurious, behind them lurks a well-oiled machine for selling counterfeit goods that is making the most of the confusion surrounding trade tariffs. Chinese content...

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How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

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TikTok forms SME Council in UK to help shape local policies

Video-based social media platform TikTok has announced the launch of its first council for small-to-medium businesses in the UK, as it looks to establish a means to amplify entrepreneurs’ voices to local policymakers. The SME Council is made up of 20 small businesses that are using TikTok as a platform to reach new customers and sell their...