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Tiktok news and archive

L’Oréal UK and Ireland join launch of TikTokMadeMeBuyIt campaign

Beauty giant L’Oréal UK and Ireland has announced it will be joining TikTok for the platform’s #TikTokMadeMeBuyIt e-commerce campaign. The partnership will allow UK consumers to purchase creator-endorsed product selection boxes through the TikTok app, with L’Oréal also being the first brand to use the campaign’s branding. The dedicated hashtag,...

Mar 28, 2022

BusinessFeatured

Boohoo 2022 trend report: TikTok, Bridgerton and bandanas

Fashion giant Boohoo has released its 2022 trend report, forecasting the go-to essentials for the coming year, with predictions from its buying experts, social media study and the brand’s muses. Using sales data, search trends and TikTok views, the retailer has also declared the garments it believes to have made the “biggest comebacks” during...

Jan 24, 2022

RetailFeatured

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

Jan 12, 2022

BusinessFeatured

5 Ways sustainable brands are using TikTok

The social media platform TikTok has firmly established itself as one of the leading Gen Z social media channels, boasting over one billion monthly active users worldwide. Its fast-paced, easy viewing content allows creators to upload catchy videos that correspond to both their interests and short-lived attention spans. One element that has seen...

Dec 23, 2021

Business

TikTok UK hosts live shopping event

Social media platform TikTok launched a two-day live shopping experience on its platform, offering users exclusive discounts and offers by popular brands, as well as entertainment from musicians and creators. Led by television star Rylan Clark-Neal, the celebrity-clad lineup presented a range of shopping opportunities for viewers, with products...

Dec 10, 2021

Fashion Featured

Billy Porter to host British Fashion Awards

Last year the British Fashion Awards took place in the middle of the pandemic, with international guests unable to travel and awards including Model Of The Year and British Designer Of The Year not presented. Instead, the British Fashion Countil chose to honour and celebrate the designers, brands, creatives and individuals who created positive...

Nov 10, 2021

Fashion

TikTok announced as principal partner for 2021 Fashion Awards

The British Fashion Council (BFC) has announced that social media platform TikTok will be the principal partner of the upcoming Fashion Awards, bringing fresh digital implementations to the production of the event. New propositions will see the event’s format change to include awards, performances and cultural moments from the past year. Notable...

Oct 26, 2021

Fashion

5 things to know about the Y2K trend

If fashion needs another reminder that trends are circular, the current craze for Y2K style is case in point. From its background and how it started to the key items to invest in, FashionUnited has narrowed down the five things you should know about the trend that’s taking the industry by storm. Gen Z originated it on TikTok With TikTok’s...

Oct 19, 2021

Fashion Featured

Five 2021 trends that went viral

Social media make for endless inspiration within easy reach, contributing every season to the rise of fashion trends that become viral on all different kinds of platforms. FashionUnited has narrowed down the five key trends that have recently taken over the industry. Their common point? They all appeared during last year’s lockdowns on social...

Aug 30, 2021

Retail

TikTok to test in app shopping

TikTok is hopping on the social media shopping train like its competitors Instagram and Facebook. The social media app has partnered with Shopify to launch In-App shopping. Shopify merchants in the U.S., U.K., and Canada have all signed on to be part of the TikTok’s shopping trial run. This marks the first time that users will be able to shop in...

Aug 25, 2021

Fashion

TikTok is the new frontier of social commerce

TikTok may be fashion’s new frontier as teenagers scout the social media platform for fashion inspiration. While fashion brands are betting big by advertising on TikTok, young entrepreneurs are paving their own way. TikTok user Takeout By Syd, for example, is considered a micro influencer with 100k followers, and offers a virtual styling service...

Aug 20, 2021

Fashion

Social Tourist launching second drop with TikTok fashion show

Social Tourist, the new brand co-created by social media personalities Charli and Dixie D’Amelio and Hollister Co., is launching its second drop with the first-ever TikTok fashion show “made by Gen Z for Gen Z”. The new “trend-forward”...

Jun 15, 2021