TikTok news and archive

TikTok forms SME Council in UK to help shape local policies

Video-based social media platform TikTok has announced the launch of its first council for small-to-medium businesses in the UK, as it looks to establish a means to amplify entrepreneurs’ voices to local policymakers. The SME Council is made up of 20 small businesses that are using TikTok as a platform to reach new customers and sell their...

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Amazon makes last-minute bid for TikTok: report

Amazon has made a last-minute bid to buy TikTok, which faces a US ban if not sold by its Chinese owner, the New York Times reported on Wednesday. The offer arrived in a letter to officials involved in talks regarding the sale of TikTok to appease US national security concerns, according to the New York Times. Amazon declined to comment on the...

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QVC cuts 900 jobs as it pivots from TV shopping to digital platforms

QVC Group, the home shopping conglomerate behind QVC and HSN, has announced plans to cut approximately 900 jobs as part of a comprehensive reorganisation effort. This workforce reduction follows a concerning financial performance revealed in March, when the company reported a 6 per cent revenue decline for both the fourth quarter and full year...

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How fashion brands can win in the age of infinite scrolling

The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...

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UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

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Millennials outshop Gen Z on social media

New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...

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Unwrapping in 2025 – Fashion in politics: What to anticipate under Trump's presidency and UK's Labour party

If anything, 2024 was a year in which the world underwent somewhat of a global political evolution, with many countries undergoing elections that will make next year a one rife with change. FashionUnited takes a look at what is on the horizon as the biggest stories of this year continue to unfold into 2025. What is to come under Trump’s return...

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Mob wives and brats and cowboys, oh my: The year in microtrends

The format of trends has evolved in recent years, forcing onto the industry a structure that almost entirely ignores pre-arranged seasons, resulting in a sense of unpredictability. It can be hard to therefore know which trends will catch on, however, social media’s rise to prominence has made such networks a core decider in the evolution of...

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Goyard tops Hermès in value retention, according to latest Rebag Clair Report

For the first time ever, luxury French fashion house Goyard has successfully surpassed Hermès in value retention, with a 104 percent retention rate, according to the fifth edition of Rebag’s Clair report. Short for the luxury resale platform’s proprietary Comprehensive Luxury Appraisal Index for Resale (Clair), the 204 Clair report looks into...

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2024’s Style Leaders: The Top Ten Most Influential Celebrities

It’s safe to say that today’s media remains captivated by our enduring obsession with celebrities. Americans watch their stories on Instagram, scroll through their TikTok, keep up to date with their YouTube videos, and binge-watch their reality TV shows. From the ever-popular E! show “Keeping Up with the Kardashian” to “The D’Amelio Show” on...

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Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

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EU court rejects TikTok challenge against new EU digital rules

TikTok lost an appeal Wednesday to escape new digital rules that seek to rein in the power of big tech after an EU court rejected its challenge. A landmark European Union law known as the Digital Markets Act (DMA) entered into force in March, and regulators believe it will create a fairer market. The European Commission designated six...