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TikTok and American Express launch small business accelerator programme

Social media platform TikTok has announced a partnership with American Express that has seen the duo launch a new programme to help small business owners reach a new generation of shoppers. The ‘#ShopSmall Accelerator’ will offer eligible small business owners a chance to earn 100 dollars in TikTok advertising credit, alongside access to tools...

Nov 15, 2022

Business

TikTok to reportedly launch live shopping in US with TalkShopLive

Social media platform TikTok is reportedly set to launch a live shopping feature in North America through a partnership with a third-party platform. The video-first app is said to be working with Los Angeles-based TalkShopLive, according to a report by the Financial Times (FT), to bring TikTok Shop to the US. While the publication noted that the...

Oct 4, 2022

Business

TikTok possibly facing multi-million pound fine after UK watchdog investigation

Social media app TikTok could possibly be facing a 27 million pound fine after the UK’s Information Commissioner’s Office (ICO) claimed it may have breached data protection laws in the region. Following an investigation, the watchdog said its provisional view is that TikTok fell short in protecting children’s privacy when using the video sharing...

Sept 27, 2022

Fashion Featured

Kids fashion is taking over TikTok

TikTok has become one of the biggest new social media players in the fashion industry. Its short, curated content videos became the thread by which the sanity of some was held during the COVID-19 lockdown. Since then, it birthed the next generation of social media influencers, from fitness to travel, and of course, fashion. While there are tons...

Sept 6, 2022

Fashion Featured

How TikTok has influenced the fashion industry

Fashion trends have always come and gone. The idea of things falling in and out of fashion is a tale as old as time. Stovepipe trousers, tie-dye, and oversized shoulder pads all had their moment in time. These days, trends still come and go, of course, but the pace of them is much different than it used to be. Whereas trends could go on for...

Aug 30, 2022

Fashion |Interview Featured

Sustainability expert slams viral TikTok fashion trend

Gen Z may be leading the sustainability charge but so far their eco-conscious hopes for the future is marred by their shopping habits and keeping fast fashion retailers like Shein and H&M in high demand. A viral hashtag on TikTok, called “Keep or Return”, has clocked over 140 million views. Here fashion bloggers order mountains of clothing to...

Aug 29, 2022

Fashion

Instagram, after a backlash, pauses changes to its algorithm

The cute little square photo app that made Instagram a classic amongst the social media platforms no longer exists. Instagram’s best loved feature has morphed into one giant video reel with an algorithm bent on showing newness to users. Feeds are no longer dominated with content from followed users, but from third parties and other users, that...

Aug 8, 2022

Business

TikTok Shop will focus on UK, Southeast Asia for now

Last year, Chinese platform TikTok launched TikTok Shop, a livestream shopping option in the UK, its strongest market outside of Asia. This option was supposed to be introduced in strong European markets like Germany, France, Spain and Italy too, but this has not happened so far. Contrary to earlier reports, however, TikTok has not abandoned to...

Jul 13, 2022

Business

TikTok reportedly abandons plans to roll out live shopping feature

Social media app TikTok has reportedly scrapped its plans to expand its live e-commerce feature in Europe and the US, after the initiative was met with internal problems and struggled to attract consumers. Launched as a trial in the UK, its first venture outside its home country of China, ‘TikTok Shop’ allowed influencers to sell products...

Jul 8, 2022

Business

L’Oréal UK and Ireland join launch of TikTokMadeMeBuyIt campaign

Beauty giant L’Oréal UK and Ireland has announced it will be joining TikTok for the platform’s #TikTokMadeMeBuyIt e-commerce campaign. The partnership will allow UK consumers to purchase creator-endorsed product selection boxes through the TikTok app, with L’Oréal also being the first brand to use the campaign’s branding. The dedicated hashtag,...

Mar 28, 2022

BusinessFeatured

Boohoo 2022 trend report: TikTok, Bridgerton and bandanas

Fashion giant Boohoo has released its 2022 trend report, forecasting the go-to essentials for the coming year, with predictions from its buying experts, social media study and the brand’s muses. Using sales data, search trends and TikTok views, the retailer has also declared the garments it believes to have made the “biggest comebacks” during...

Jan 24, 2022

RetailFeatured

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

Jan 12, 2022