TikTok news and archive

Unwrapping in 2025 – Fashion in politics: What to anticipate under Trump's presidency and UK's Labour party

If anything, 2024 was a year in which the world underwent somewhat of a global political evolution, with many countries undergoing elections that will make next year a one rife with change. FashionUnited takes a look at what is on the horizon as the biggest stories of this year continue to unfold into 2025. What is to come under Trump’s return...

Fashion |In Pictures Featured

Mob wives and brats and cowboys, oh my: The year in microtrends

The format of trends has evolved in recent years, forcing onto the industry a structure that almost entirely ignores pre-arranged seasons, resulting in a sense of unpredictability. It can be hard to therefore know which trends will catch on, however, social media’s rise to prominence has made such networks a core decider in the evolution of...

Fashion

Goyard tops Hermès in value retention, according to latest Rebag Clair Report

For the first time ever, luxury French fashion house Goyard has successfully surpassed Hermès in value retention, with a 104 percent retention rate, according to the fifth edition of Rebag’s Clair report. Short for the luxury resale platform’s proprietary Comprehensive Luxury Appraisal Index for Resale (Clair), the 204 Clair report looks into...

Fashion Featured

2024’s Style Leaders: The Top Ten Most Influential Celebrities

It’s safe to say that today’s media remains captivated by our enduring obsession with celebrities. Americans watch their stories on Instagram, scroll through their TikTok, keep up to date with their YouTube videos, and binge-watch their reality TV shows. From the ever-popular E! show “Keeping Up with the Kardashian” to “The D’Amelio Show” on...

Fashion Featured

Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Business

EU court rejects TikTok challenge against new EU digital rules

TikTok lost an appeal Wednesday to escape new digital rules that seek to rein in the power of big tech after an EU court rejected its challenge. A landmark European Union law known as the Digital Markets Act (DMA) entered into force in March, and regulators believe it will create a fairer market. The European Commission designated six...

Fashion

Retailers to leverage social marketing to drive customer engagement, says Amex research

Attracting customers and fostering loyalty has emerged as a pressing challenge for UK retailers, according to an American Express survey, prompting many to turn to social media marketing as a potential solution. The poll of 500 British merchants found that customer acquisition and retention ranked among the top three concerns for the coming...

Retail

Zara to expand live shopping broadcasts to the US, UK and Europe

Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...

Business

TikTok to pause European e-commerce push to focus on US market

European brands and retailers who rely on social commerce to sell their collections will be disappointed to hear TikTok is pausing its European shopping platform as it focuses on the growth of its US market. The shortform video parent ByteDance has been under intense scrutiny in the US, where government officials oppose TikTok because of its...

Fashion

Luxury influencers vanish from Chinese social media in wealth crackdown

Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced. The Douyin account of Wang Hongquan, a content creator who amassed more than four million followers with videos showing off designer outfits,...

Fashion

TikTok takes strides towards transparent AI-generated content

In a bid to foster responsible creativity in the realm of AI-generated content (AIGC), TikTok has said it has implemented initiatives aimed at enhancing transparency and media literacy. Partnering with organizations such as the Coalition for Content Provenance and Authenticity (C2PA), TikTok will automatically label AIGC, setting a new standard...

Business

TikTok sues U.S. government in fight against potential app ban

TikTok, the main sponsor of this year's Met gala, is fighting back against a potential ban in the United States by filing a lawsuit against the government. In a court filing on Tuesday, TikTok's parent company, Bytedance, contends that the U.S. Congress has crossed a constitutional line by singling out and aiming to prohibit the app. The...