TikTok Shop news and archive

Lee launches new handbag line on social and ecommerce platforms

Denim and apparel brand Lee has launched a new curated line of handbags and totes on its social and ecommerce platforms. Developed under license by the manufacturer Montana West, the handbags are available for sale for the first time on TikTok Shop, next to the brand’s other online retail websites. The collection includes three different handbag...

Retail

ShopShops partners with Century 21 NYC to launch on TikTok Shop

ShopShops, the first US-based, global livestream shopping app, has partnered with Century 21 NYC to launch on TikTok shop this month, marking the New York-based retailer’s debut on the social commerce platform. The announcement sees ShopShops build on its existing partnership with Century 21 NYC, which dates back to 2018, when the two brands...

Retail

Zara to expand live shopping broadcasts to the US, UK and Europe

Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...

Business

TikTok Shop launches fulfilment service in the UK

TikTok Shop, which enables brands to showcase and sell products via the social media platform, has launched a new logistic service for UK merchants, where it stores, picks, packs, and then ships their products. The ‘Fulfilled by TikTok’ service is designed to make it easier for merchants using TikTok Shop in the UK to sell on the platform,...