Toast news and archive

Toast to scale circular fashion initiatives with Circulo

British fashion and lifestyle brand Toast has announced a strategic partnership with Circulo, the platform for managing and scaling branded post-purchase services, to strengthen its commitment to sustainability and end-of-life product solutions. The move is described as a “major step” in digitising and scaling the brand’s ‘Toast Circle’...

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Business

Toast partners with Kvatt to pilot reusable packaging

British fashion and lifestyle brand Toast is extending its approach to circularity beyond the lifecycle of its garments and into packaging with a new reusable packaging pilot programme designed to reduce single-use packaging waste across e-commerce. Toast has partnered with innovative start-up Kvatt, founded by Swiss entrepreneur Gianfranco...

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Business

Toast to introduce resale programme in extension of circularity efforts

British apparel retailer Toast is set to continue expanding its efforts in the field of circularity with the imminent launch of a new resale service for customers. Through ‘Toast Reworn’, which is scheduled to debut in October, shoppers will be able to bring pre-worn items into a Toast store or send them to the company free of charge to be...

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Fashion

Toast launches collection of “creatively repaired” pieces

Fashion and lifestyle brand Toast has launched a collection of one-of-a-kind “creatively repaired pieces for increased longevity” to demonstrate “the beauty in the process of repairs”. The Toast Renewed collection features womenswear and menswear garments, as well as soft textiles, which have been mended by the brand’s repair specialists. Each...

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Fashion

Toast to produce 20 percent fewer styles to drive sustainability

Slow fashion and lifestyle brand Toast has revealed that it will be scaling back its collections to produce 20 percent fewer styles than previous seasons as part of its roadmap to sustainability. In its annual Social Conscience report, Toast adds that throughout 2020 and 2021, it made “significant progress” towards achieving its long-term...