Topshop news and archive

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Fashion

Topshop to headline world’s first AI-driven catwalk showcase

British fashion brand Topshop is continuing its revival by headlining the world’s first AI-driven, immersive, shoppable catwalk experience by THG Studios, the creative marketing agency from e-commerce solutions provider THG Ingenuity. The fashion event will take place on February 26, 2026, in collaboration with headline sponsor, PayPal and...

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Business

Recognition vs. Reinvention: Exploring Topshop’s challenge to reclaim fashion

Topshop’s name still carries an air of cultural significance, indicative of a time when high street fashion could define not just wardrobes, but an entire generation’s identity. Its legacy is entangled in more than just clothing: it was a brand that set the tone for youth culture and shaped how fashion was experienced. As it attempts a return,...

Retail

Topshop reveals Liberty as UK wholesale partner

Since Topshop management confirmed plans to roll-out the newly revived brand through wholesale, onlookers have continued to speculate who exactly its UK partner will be. Now, just days after Topshop made its official relaunch in a runway show on Trafalgar Square, the mystery seems to have been solved. On its Instagram page, Topshop continued its...

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Fashion |In Pictures

Welcome back Topshop: Brand takes to Trafalgar Square for long-awaited revival show

British brand Topshop has officially made its return after a months-long roll-out with a capacious runway show on London’s Trafalgar Square. The event, which brought together celebrities and the general public, served as a celebration of the relaunch of Topshop’s e-commerce site, which officially marked its revival as a standalone brand. On...

Fashion

Topshop relaunches standalone website

Topshop has officially returned to the online sphere as a standalone brand. The British label has relaunched its e-commerce site, a significant next step in its ongoing roll out. Currently only available to UK customers, the site offers the full collections of both Topshop and Topman, spanning everything from dresses and jeans to footwear and...

Fashion

Topshop partners with Cara Delevingne for relaunch

To mark the return of Topshop, which is officially relaunching next month, the fashion brand is partnering with model Cara Delevingne as the “face of its bold new era”. In a statement, Topshop said that Delevingne, who worked with the high street retailer more than a decade ago, was chosen for “embodying the fearless spirit and distinctive style...

Retail

Topshop confirms French and Danish stockists

As Topshop continues its relaunch roll out, the fashion brand has slowly been unveiling how and where it will be showing up for customers. Following on from McElhinneys’ revelation that it will be stocking the brand from August 21, more third-party partners have now been revealed. In a statement to Drapers, Topshop confirmed that it would be...

Fashion

Topshop set to return to the catwalk for AW25

The reinvention of British fashion brand Topshop is continuing this summer with a catwalk show to celebrate the relaunch of Topshop.com and its autumn/winter 2025 collection. Topshop, which was once one of the highlights of London Fashion Week, will be returning to the catwalk after a seven-year hiatus with a showcase alongside menswear brand...

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Business

Topshop's comeback: New retail strategy and online presence

Topshop, the well-known British fashion brand, is set to make a significant comeback, planning to reintroduce physical stores and launch dedicated websites for Topshop and Topman later this year. This marks a shift from being online-only since ASOS acquired it in 2021. In 2021, following the collapse of its previous owner, Arcadia, ASOS bought...

Retail

Topshop to open one day pop-up in May

Topshop is seemingly moving up its relaunch date. The British brand has announced it will be hosting a one day shopping experience in London, where it will take over the basement site of Defected Records. While the brand had initially been planning for a physical return during the incoming summer, Topshop has now changed course. Like all of its...

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Business

Topshop confirms return to high street via wholesale partners

The relaunch of Topshop and Topman (TSTM) is continuing to unravel. This time, it appears the brands’ current part owner, Asos, has confirmed a possible return to the high street. Yet, while many fans of the brands were hoping for a standalone store, it seems that a different approach is being taken first. In the e-tailer’s latest financial...