Topshop news and archive

Topshop's comeback: New retail strategy and online presence

Topshop, the well-known British fashion brand, is set to make a significant comeback, planning to reintroduce physical stores and launch dedicated websites for Topshop and Topman later this year. This marks a shift from being online-only since ASOS acquired it in 2021. In 2021, following the collapse of its previous owner, Arcadia, ASOS bought...

Retail

Topshop to open one day pop-up in May

Topshop is seemingly moving up its relaunch date. The British brand has announced it will be hosting a one day shopping experience in London, where it will take over the basement site of Defected Records. While the brand had initially been planning for a physical return during the incoming summer, Topshop has now changed course. Like all of its...

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Topshop confirms return to high street via wholesale partners

The relaunch of Topshop and Topman (TSTM) is continuing to unravel. This time, it appears the brands’ current part owner, Asos, has confirmed a possible return to the high street. Yet, while many fans of the brands were hoping for a standalone store, it seems that a different approach is being taken first. In the e-tailer’s latest financial...

Retail

Topshop hints at possible return to retail in summer

As a potential relaunch date for the British fashion brand Topshop is slowly being narrowed down, a new post on the label’s official Instagram has suggested that a physical presence may also be on the cards. Over three videos via the platform, Topshop suggested it will “see you IRL [in real life, ed.] in August”. The posts were made in a similar...

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Topshop continues relaunch roll out

Social media lit up last month as Topshop began hinting at its impending “return”. Having operated solely under the banner of Asos since 2021, the British brand is on the verge of relaunching its own website. Yet, to ring it in, the company is rolling out in phases, the first of which has just been unveiled. Topshop has partnered with...

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Topshop relaunch on horizon: What to expect from the once prevalent high street brand?

Topshop and Topman (TSTM), once known for their trend-driven, high street-boosting formula, could be on the way to reclaiming this status under the watchful eye of a new majority owner and industry veterans. Its hint of a “return” via social media, after years of operating solely under the scope of Asos’ own e-commerce site, has sparked renewed...

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Asos announces organisational restructuring to boost growth

Online fashion retailer Asos has announced a series of organisational changes aimed at aligning its structure with its strategy and customer-focused approach to driving growth. CEO José Antonio Ramos Calamonte described the changes as a significant step forward for the company, stating: "These changes represent an exciting new chapter for Asos....

People

Moses Rashid named marketing director for Topshop after leaving The Edit Ldn

Moses Rashid, the founder of sneaker resale platform The Edit Ldn, has moved to Asos, where he has been appointed as global marketing director for the Topshop and Topman brands. The entrepreneur confirmed the news on LinkedIn, where he said his focus will be on defining the brands’ marketing strategy, building global awareness, re-engaging with...

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Asos completes Topshop and Topman sale

British e-tailer Asos has announced the completion of its sale of the Topshop and Topman brands to Heartland A/S as part of a joint venture with the holding company. The Danish firm, via its subsidiary Aktieselskabet AF 24.8.2024, now holds a 75 percent interest in the joint venture, with Asos Holdings Limited retaining the remaining 25 percent....

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Asos sells majority stake in Topshop and Topman

Online retailer Asos has sold a majority stake in Topshop and Topman in a new joint venture deal with Heartland, the holding company representing the interests of the Holch Povlsen family and their family business Bestseller. The joint venture will grant Asos “certain design and distribution rights” for the Topshop and Topman brands in return...

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Shein reportedly among Topshop bidders

Chinese fashion giant Shein is understood to have formally entered the race to potentially takeover Topshop just one week on from its acquisition of fast fashion rival Missguided. Speculation surrounding Asos’ offloading of Topshop had begun circulating towards the end of October, with a report by Sky News alleging that such a move would...

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Asos reveals rejuvenated visual identity for Topshop and Topman

Since its acquisition of Arcadia-owned labels in 2021, online retailer Asos has set out on expanding and rejuvenating the brands for its own platform and shoppers. Now, the company has revealed a new visual identity for both Topshop and Topman, which will be featured on the brands’ standalone digital shop fronts on the retailer’s website. It...