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What do fast-fashion retailers gain from embracing 'See Now, Buy Now'?
London - Last night saw Swedish fast-fashion giant H&M host its debut co-ed and 'See Now, Buy Now' show for its Studio S/S 2017 collection during Paris Fashion Week. H&M transformed the Tennis Club de Paris into a "warm inviting space" for its show, which saw the likes of Alexa Chung, Nicki Minaj and Lucky Blue Smith grace its front row....
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