Trends news and archive

12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

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Fairs

Pitti Uomo: A fine fragrance emanates from Florence

This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such...

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Fashion

Duffles, khaki, and a splash of sunshine: the street style of Pitti Uomo

In fashion, January not only marks the beginning of a new year but also sets the tone for the seasons ahead as Pitti Uomo returns to Florence. Long regarded as the unofficial starting point of the menswear calendar, the fair once again gathered the international fashion crowd at the Fortezza da Basso. Pitti Uomo has traditionally been celebrated...

Fashion

StockX’s predictions for 2026: Nike’s comeback and sports events dominate

The resale market for collectibles and sportswear experiences robust growth in 2025, fueled by standout releases and product innovations that boosted the secondary market. Resale marketplace StockX reported that nearly 200 brands, from industry leaders to independent labels, set new all-time annual sales records on its platform. The shift...

Fairs

Menswear: all eyes on exports and Pitti Uomo, starting tomorrow in Florence

All eyes are on Florence this week for the start of the Pitti Uomo menswear trade fair, a pivotal event for the global fashion industry that opens tomorrow. The trade show begins against a backdrop of complex international trade data; as of November 2025, ISTAT (the Italian National Institute of Statistics) estimates a significant 7.4 percent...

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Fashion |Interview

Luxury squeeze, personal uniforms, and American heritage: Insights from Lyst's VP of brand

The Lyst Index has become a key indicator in determining both the success and decline among top fashion players. Despite the market’s generally dynamic nature, recent Lyst findings have pointed to a degree of stability in the industry, with certain brands consistently maintaining top positions over extended periods. Concurrently, heritage labels...

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Fashion

Pre-fall 2026 color in sophisticated combinations

As FashionUnited reported in early December, Pantone has named a luminous, ethereal white called ‘Cloud Dancer’ as its Color of the Year for 2026. The Spring/Summer 2026 runways have already confirmed a strong direction toward head-to-toe white looks. By contrast, when the pre-fall collections arrive in stores around June, selling floors are set...

Fairs

Micam presents a data-driven trend guide and area generated by AI

Micam has leveraged artificial intelligence to create a trend guide. "Purchasing future bestselling products while reducing unsold stock and optimising commercial and environmental impact is not magic. It is a service offered exclusively by Micam, the first international trade show to present a data-driven trend guide and area generated by...

Fashion

Tombolini awarded 'Italian historic brand of national interest'

Tombolini is now officially an Italian historic brand. It has just been awarded the title of historic brand of national interest by the Ministry of Enterprises and Made in Italy. This institutional recognition is dedicated to brands that represent and preserve the history and excellence of Italian manufacturing. Previously brands like Gilmar,...

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Fashion

Fashion in 2025: trend expert Julian Daynov

As 2025 draws to a close, it is time to reflect on the past few months and look to the year ahead. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This gives him a unique...

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Fashion

PreFall 2026: Plaid is the key pattern for the season

An early read on Pre-Fall 2026 signals the strong presence of plaids and checks, positioning them once again as key patterns for the season. Pre-Fall product begins landing in stores as early as May and June, and plaid’s versatility across materials makes it a natural fit for this delivery. In fact, it remains one of the strongest—and most...

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Fashion

2025 trends according to Lyst: Miu Miu reigns, Labubu charms, flip-flops pop

Lyst’s Year in Fashion report has become a definitive marker in highlighting the most influential movements across fashion. For 2025, the industry was shaped by divisive trends, intense controversy, and a collective desire for greater accessibility. It was Miu Miu, described as Prada’s “coquettish little sister”, that emerged as the undisputed...