Trends news and archive

Micam presents a data-driven trend guide and area generated by AI

Micam has leveraged artificial intelligence to create a trend guide. "Purchasing future bestselling products while reducing unsold stock and optimising commercial and environmental impact is not magic. It is a service offered exclusively by Micam, the first international trade show to present a data-driven trend guide and area generated by...

Fashion

Tombolini awarded 'Italian historic brand of national interest'

Tombolini is now officially an Italian historic brand. It has just been awarded the title of historic brand of national interest by the Ministry of Enterprises and Made in Italy. This institutional recognition is dedicated to brands that represent and preserve the history and excellence of Italian manufacturing. Previously brands like Gilmar,...

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Fashion

Fashion in 2025: trend expert Julian Daynov

As 2025 draws to a close, it is time to reflect on the past few months and look to the year ahead. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This gives him a unique...

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Fashion

PreFall 2026: Plaid is the key pattern for the season

An early read on Pre-Fall 2026 signals the strong presence of plaids and checks, positioning them once again as key patterns for the season. Pre-Fall product begins landing in stores as early as May and June, and plaid’s versatility across materials makes it a natural fit for this delivery. In fact, it remains one of the strongest—and most...

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Fashion

2025 trends according to Lyst: Miu Miu reigns, Labubu charms, flip-flops pop

Lyst’s Year in Fashion report has become a definitive marker in highlighting the most influential movements across fashion. For 2025, the industry was shaped by divisive trends, intense controversy, and a collective desire for greater accessibility. It was Miu Miu, described as Prada’s “coquettish little sister”, that emerged as the undisputed...

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Fashion |Interview

Pantone: How they choose Colour of the Year

Global colour authority Pantone has chosen a ‘Colour of the Year’ since 2000, when it opted for ‘Cerulean Blue,’ a serene colour for the millennium, and since then it has selected pink, red, orange, green, purple, blue, yellow, grey, and brown hues, and this year sees the very first white, ‘Cloud Dancer’. What started out as an educational...

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Fashion

Dark Academia: Inspiration for pre-fall and FW26

The women’s Pre-Fall 2026 collections will be rolling out from now through January, offering early clues about what’s ahead. While many micro-trends flare up and fade, the theme 'Dark Academia' continues to endure. Our ongoing fascination with this brooding, bookish spin on school uniforms may well be rooted in our collective nostalgia for...

Fashion

Stitch Fix shares its color prediction for 2026

Stitch Fix, the online personal styling service, has shared its prediction for the main color of 2026 in its latest report. Based on billions of client data points on style and fit, Stitch Fix’s color for the year for 2026 is chili red. A bold, bright shade that is said to reflect strong energy and modern sophistication, this color is predicted...

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Fashion

Poetcore, opera aesthetic and brooches: Key style predictions from Pinterest for 2026

At the end of each year, Pinterest delves into its platform's search queries to predict trends for the coming year. The inspiration platform has published Pinterest Predicts 2026, featuring a total of 21 trends across fashion, beauty, interiors, travel and food. FashionUnited outlines the fashion trends. Glamoratti Minimalism is scarce among...

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Business

Brand loyalty in 2026 gets personal

As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...

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Fashion

Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'

According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...

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Fashion

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...