U.S. Polo Assn news and archive

Brand Machine Group launches soft home division

Global brand house Brand Machine Group (BMG) is expanding into the global homeware category with a new soft home and lifestyle department division, launching to wholesale this summer with sports brand U.S. Polo Assn.’s inaugural homeware collection. The new homeware division will be led by newly appointed commercial director Mike Barker and aims...

Retail|In Pictures

U.S. Polo Assn. continues UK expansion

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is continuing to expand in the UK with a new store at East Midlands Designer Outlet. The 2,000-square-foot store opening in partnership with its UK licensee, Brand Machine Group, marks its second store, joining its McArthurGlen Cheshire...

Retail|In Pictures Featured

U.S. Polo Assn. to open debut store in the UK

Sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in the UK at the McArthurGlen Cheshire Oaks Designer Outlet on April 20. U.S. Polo Assn. is opening the 2,000 square foot store in partnership with UK licensee Brand Machine Group (BMG) and the debut outlet...